Tao Shi Hui·Issue 1
At the Huawei Cloud Beijing City Summit held at the end of last year, Lu Yong, senior vice president of Huawei and president of Huawei China, delivered a keynote speech and said: Digital transformation is related to the success or failure of China’s digital economy, and promoting the digital transformation of state-owned enterprises is the key to achieving national development goals. important means. From 2018 to 2021, among the 8,300 benchmark companies in the world, the top 10% of companies that fully embrace digitalization have a revenue growth rate 5 times faster than the bottom 25% of companies, and this gap will still remain in the future. will continue to expand.
For ceramic companies, digital transformation driven by digitalization is equally important. In the context of "dual carbon" goals and "dual control" of energy consumption, more and more ceramic companies are aware of this and are taking substantial steps.
Many ceramic companies have entered the fast lane of intelligent production< /p>
On February 27, the Sapphire Saudi ceramic floor tile production line was successfully ignited. This project has introduced a Shenzhou ZY788 energy-saving and environmentally friendly intelligent cloud-controlled kiln and a high-efficiency and energy-saving three-layer drying kiln (W3400/252.88m). It mainly produces 400×400mm, 500×500mm, 600×600mm, and floor tiles with a thickness of 19-20mm. The daily output can reach 35,000 square meters.
On March 1, the medium plate production line of Hebei Xinxiang Ceramic Products Co., Ltd. was successfully ignited. The production line adopts advanced production technology, and the daily output of imported equipment from Spain can reach 90,000 square meters.
March 2,Obama Ceramics Group Green Smart ConferencePlate production lineIgnition. This green intelligent production line mainly produces 750×1500mm large plates, special products, special kilns, and special firings.
On March 2, the low-carbon, intelligent, fully automatic production line of Hebei Huili Porcelain Factory No. 2 was ignited. A total of 110 million yuan was invested in the technical transformation and upgrading of this production line. It mainly produces 400×800mm all-ceramic medium plates, 600×1200mm medium-sized rock slabs, and 800×800mm full-body marble. The daily production capacity can reach 45,000 square meters.
On March 2, the signing ceremony for the digital manufacturing project between Xin Runcheng Ceramics and Keda Manufacturing Company was held in Xiqiao Town. This project will gradually promote the digital and intelligent transformation of all production links of Xinruncheng Ceramics. Among them, the first phase investment of the project reaches 10 million yuan and is expected to be put into use in August this year. This marks that Xin Runcheng Ceramics has officially entered the "two informatization" transformation and acceleration period.
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As powerful ceramic companies such as Mona Lisa, Marco Polo, Dongpeng, Nobel, and Oceano build green, digital, and intelligent production lines and deploy digital transformation, more and more More and more ceramic companies are also working hard to upgrade smart manufacturing and actively launch a number of three-dimensional smart projects such as smart production lines and smart factories.
Accelerate the speed of digital marketing and solve the development pain points of ceramic enterprises< /p>
If the establishment of intelligent production lines and smart factories is an important part of the transformation and upgrading of ceramic enterprises, the use of digital marketing to create marketing channels, optimize marketing costs, and efficiently acquire customers is an important step for ceramic enterprises. A breakthrough in breaking through the transformation dilemma.
Earlier, many leading ceramic companies have established systematic and digital marketing platforms, using digital tools and media to find and interact with target groups, and promote brands or products to them. Product information fromAnd stimulate potential customers' purchasing interest.
In 2013, Oceano joined hands with technology giants such as IBM, Huawei, and Alibaba Cloud to establish the Big Cloud Business Project, investing heavily in independent research and development of products including Oceano Online, IPAD Reception System, VR experience system, 3D cloud design platform and a series of operational service systems, covering house type cases, material selection assistance, effect preview, scheme design, construction drawings, logistics tracking, authenticity verification and other processes, and launched a new O2O retail model for ceramic tiles to build It has established a new standard of ceramic tile service with the ultimate user experience and efficient interaction center.
In addition, Oceano has also built a digital procurement management platform to achieve more standardized and refined procurement management. The entire process from transaction process to procurement execution management is informatized, digitalized and electronic. ization, effectively saving costs, optimizing supply cycles, and improving production efficiency.
Nobel has introduced Scan Interactive's SMI intelligent marketing system to promote the intelligence and digitalization of marketing across the board, and support final decisions with the help of SMI big data, thus building its Digital marketing ecosystem. Li Yi, operations director of Nobel Shanghai Design Experience Center, said: "Through the intelligent marketing system, the sales transaction rate has been significantly improved, and sales in Shanghai alone have increased by 30%."
New Pearl Group also attaches great importance to digital marketing. In order to achieve the integration of consumer attraction, production and sales analysis, and data sharing, New Pearl Group has created a "Pearl Home World" platform that integrates design, operation, and management and runs through every aspect of the home sales process. On this digital platform, consumers can not only purchase and experience the company's products and services, but also purchase other home accessories. Through this model, New Pearl Group has linked more traditional industries. On the one hand, it has made its own business service-oriented, and on the other hand, it has broadened its boundaries and promoted the integrated development of the industry.
The transformation of digital marketing can not only improve the accuracy of products reaching customers and improve user experience, but also help ceramic enterprises achieve information coverage of the entire industry chain and achieve interoperability Yes or no, improve the overall efficiency of operations and effectively solve development pain points.
The digital and intelligent transformation of ceramic enterprises is inseparable from official support
For ceramic enterprises, digital and intelligent transformation means all-round in-depth changes, and this major project cannot be separated from the support of the government.
In order to guide leading companies to establish a world-class smart manufacturing standard system, Foshan High-tech Industrial Development Zone started the cultivation of manufacturing smart factories and "lighthouse factories" as early as 2019 , and at the same time issued the "Several Measures for Foshan High-tech Zone to Improve Innovation Capacity and Optimize the Innovation Environment", "For those approved to build high-tech zone smart factories or 'lighthouse factory' cultivation units, each of them will be given a subsidy of 1 million yuan. Those who have been approved by internationally renowned institutions or The organization recognized it as a 'lighthouse factory' with a one-time subsidy of 10 million yuan."
On January 7, Foshan Municipal Ecological Environment Bureau issued the "Foshan Municipal Ecological Environment Protection "14th Five-Year Plan"", proposing to encourage and support the application of new technologies and new processes in the ceramic industry. Strengthen research on carbon emissions of enterprises in the ceramic industry and promote ceramic enterprises to explore inclusion in the Guangdong carbon market.
In addition, Foshan has also launched major policies to promote the digital and intelligent transformation of the manufacturing industry. The total amount of support funds for a single enterprise can reach up to 100 million yuan. It is worth mentioning that in addition to direct financial subsidy support, Foshan will also increase financial support to mobilize more funds to invest in the digital and intelligent transformation of the manufacturing industry. Specific measures include bank loan interest discounts, financing risk compensation and fund development. Equity investment, etc.
In order to accelerate the transformation and upgrading of ceramic enterprises, Jiangxi Gao'an has launched "Seven New Rules" for the construction and ceramics industry, such as supporting technological transformation of high-quality enterprises, striving to reduce energy consumption per 10,000 yuan of output value by more than 8%, and implementing numerical control The rate reaches 80%, and two demonstrative smart factories will be built; we will do a good job in attracting investment to extend, supplement and strengthen the industrial chain, encourage first-line brand enterprises to merge and reorganize local enterprises, and enhance the competitiveness of enterprises, so as to cultivate a transformation supporting service ecosystem and solve the problem of The problem is that enterprises “don’t know how to transfer”, “can’t transfer” and “don’t dare to transfer”.
In addition to policy support, Chen Xianhui, vice president of New Pearl Group, said: “The government can cooperate with leading companies and incubate platforms in leading companies, which can not only help leading companies in digitalization Being at the forefront of transformation can also ensure that the incubated platform can truly apply to the entire industry and improve the orderliness of the digital transformation of the entire industry, so as to maximize the value of the entire manufacturing industry through industry digitization, digital industrialization, enterprise platformization and platform value. The comprehensive competitiveness has been improved.”
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Various facts have proved that in the environment of general increases in fuels and raw materials and "dual carbon" and "dual control", digital and intelligent transformation has become a strategic choice related to the life and death of ceramic enterprises -it These are not optional questions, but requiredquestions.
