Recently, the launch of Nobel Porcelain Tile 5.0-"Full Body" series of new products has caused a sensation in the industry and market.
China Ceramics Network News On March 29, at the Nobel Shanghai Design Experience Center, "Full-body real era"-Nobel Porcelain Tile 5.0-"Full The online press conference for the new products of the "Full Body" series was successfully held. Sina, NetEase, Baidu and other media directly reported online, with more than 3.3 million online viewers. The "Full Body" porcelain tiles once again won the title of expert and authoritative expert in building ceramics. It is highly recognized by the media, senior designers and consumers.
At the press conference, Tong Jifeng, a professor-level senior engineer at the China National Building Materials Research Institute and chairman of the Building and Sanitary Ceramics Professional Committee of the Chinese Ceramic Society, Huang Xinhong, chief expert of the China Building Materials Circulation Association and chairman of the New Talent List Jury, Tao Li Xinliang, President of City Newspaper and General Manager of Tanzhou International Ceramics Exhibition, Dai Keli, Editor-in-Chief of Taocheng Newspaper, Zhao Fulu, founder of Hangzhou Andrew Martin Home Furnishing, General Operations Officer of ELLE Home Asia Pacific, and founder of Shenzhen Blank Design Consulting Company, Hangzhou Andrew Martin Design director Jiang Wenwei, professor-level senior engineer, vice president of R&D and chief engineer of Nobel Ceramics Group, expert with outstanding contributions to China's ceramic science and technology industry and expert enjoying special government allowances from the State Council Yu Aimin, assistant to the president of Nobel Ceramics Group and general manager of Shanghai Branch Yu Zhechao , Xia Changkui, deputy director of the Nobel Ceramics Group Technology Center, Liu Bingyi, assistant to the executive vice president of the Nobel Ceramics Group and general manager of the Nobel Business Department, were present to systematically and in-depth reveal the benefits brought by the full-body porcelain tile polishing. A major breakthrough and the profound significance behind it.
Leading technology, reaching the peak of the industry
In the building ceramics industry, with the continuous innovation of production processes and technologies, natural stone, which is highly sought after in space decoration, is gradually being replaced by ceramic tiles. However, the inability of ceramic tiles to truly be "the same on the outside and inside" has become a lingering pain in the ceramics industry.
Recognized as the best representative category of ceramic tiles in the industry, porcelain polished tiles rely on core advantages such as 100% stone gloss and all-ceramic materials, and their performance is very impressive in replacing or even surpassing stone. And as this productThe first of its kind, Nobel relied on continuous technological innovation to solve industry problems. It united 3 countries, 5 major institutions, and top domestic and foreign expert teams to establish a project team of more than 300 people, which lasted more than 700 working days and invested hundreds of millions of yuan in research and development. With the funds, we pioneered and exclusively launched the new series of Nobel porcelain tiles 5.0-"all-in-one".
"The full-body porcelain polished tiles adopt Nobel's original intelligent texture full-body technology, which is another major technological innovation in the industry after the micron-level "all-ceramic color penetration" technology of porcelain polished tiles. Intelligent texture full-body technology is a high-precision colorful full-body technology technology, intelligent recognition alignment technology and digital penetrating inkjet technology, realizing the integration of materials (both the surface and the bricks are made of porcelain), the integration of colors (the colors of the bricks and the brick surface are similar), and the integration of textures (the height of the brick texture and the brick surface texture) Consistent), it will surely become an important milestone in the technological development of the industry." Dr. Xia Changkui said at the press conference when he systematically and in-depth explained the latest national patented technology on which all-body porcelain tiles are based.
▲Xia Changkui, deputy director of the Nobel Ceramics Group Technology Center
At the "Industry Value Roundtable Forum" at the press conference, Yu Aimin pointed out that "the introduction of full-body porcelain tiles perfectly solves the decorative, full-body and long-term functional problems of ceramic tiles. It can be said that it is currently the The collection of the latest technology in the field of porcelain tiles realizes the dream of ceramic people to chase stones, and also fulfills the Nobel people's promise of "everything is high-quality and comprehensive."
▲Professor-level senior engineer, Vice President of R&D of Nobel Ceramics Group,
Chief engineer, expert with outstanding contributions to China’s ceramic science and technology industry,
Yu Aimin, an expert who enjoys special government allowances from the State Council
In this regard, Tong Jifeng said, "Nobel is recognized as the number one brand in China's ceramic industry. Because of its excellent product quality, it has been used in many major national projects. Full-body porcelain polished tiles are also the general direction of the development of the ceramic industry, especially in In terms of material application, it can perfectly present the decorative effect of natural stone and reduce the mining of non-renewable stone, which is of great environmental significance.rdquo;
▲Professor-level senior engineer of China Building Materials Research Institute,
Tong Jifeng, Chairman of the Building and Sanitary Ceramics Professional Committee of the Chinese Ceramic Society
Huang Xinhong, who is also a senior expert in the industry, believes: "Full-body porcelain polished tiles are revolutionary in terms of material application, design application, process technology and environmental performance. What it represents behind it is the future direction of technological development in the ceramic industry and the market The future is worth looking forward to.”
▲Huang Xinhong, Chief Expert of China Building Materials Circulation Association and Chairman of the New Talent List Jury
Talking about the future of the development of construction and ceramics enterprises, forum host Li Xinliang said, "Creating long-term value for customers is the foundation for an enterprise to last forever. This is also the path Nobel is taking, using innovative technology to bring better results to the industry and consumers. Good product."
▲Li Xinliang, President of Taocheng Newspaper and General Manager of Tanzhou International Ceramics Exhibition
Breaking boundaries and subverting space applications
Relying on the new national patented technology, the full-body porcelain polished tiles perfectly present the decorative effect of the stone being "the same on the outside and on the inside". Its launch will not only have a profound impact on the construction and ceramics industry, but will also trigger a hurricane effect in the home design circle.
"Technological dimensionality reduction is the cornerstone of achieving high-quality life." Senior designer Zhao Fulu believed in the keynote speech "Coming for the Future" that traditional imitation natural marble tiles are very limited in the application of desktops and countertops; and with better Natural stones with decorative effects also have disadvantages in design and application due to their scarcity and other reasons. "This is something that all designers have a hard time cracking."
▲Founder of Hangzhou Andrew Martin Home Furnishings, Chief Operating Officer of ELLE Home Furnishings Asia Pacific Region,
Zhao Fulu, founder of Shenzhen Liubai Design Consulting Company
From the perspective of design and application, he said that the full-body porcelain polished tiles achieve a warm texture, uniform patterns, and correct cross-section textures, which solves the problem of blanks and textures in special application scenarios such as chamfering, slotting, and exposed sides. The problem of inconsistencywill greatly satisfy the design goals of home application, design breadth and user satisfaction.
Get ready to release strong potential
The launch of Nobel's full-body porcelain polished tiles is a symbol of product innovation in the industry, and is also a testament to Nobel's ceramic tile technology leadership and corporate strength. "In the ceramic tile industry, good brands and big brands have always been scarce resources. Nobel was selected by the General Administration of Quality Supervision, Inspection and Quarantine, and there is no doubt about its brand strength." Liu Bingyi said at the press conference that as the leading ceramic tile brand in China, Nobel ceramic tiles rely on technology Innovation and product research and development have strong brand potential. At the same time, we have also worked hard to build a new business profit system to help dealers share the wealth feast. "Joining Nobel is a career that can be passed down. Nobel is committed to becoming a century-old brand. We hope to grow together with all our partners and achieve a win-win future!”
▲Liu Bingyi, Assistant to the Executive Vice President of Nobel Ceramics Group and General Manager of Nobel Business Department
It is understood that it is also the live broadcast investment period of the "Online Ceramics Expo". This live broadcast has received many registrations from interested partners, with a total of 3,800+ effective investment deposits.
Public opinion believes that the launch of all-in-one porcelain tiles not only proves the strong technical strength of the pioneer Nobel, but also means that as a leading brand in the industry, Nobel will lead the industry into the "all-in-one, true era", giving the entire industry a higher and better reference blueprint. Behind the all-in-one porcelain tiles, Nobel adheres to the brand concept of "technology, achieves fine beauty" and pursues "fine beauty"The brand attitude will profoundly affect the upstream and downstream of the industry chain, and will bring benefits to the market Here comes more choices and surprises.
(Photo and text source: Enterprise)
