On March 19, the 13-day Dongpeng Ceramics Spring Promotion "Big Subsidy of 100 Million Yuan, Huge Benefits without Party" Super Live Shopping Festival was successful in its first battle. Cha Yonggen, Vice President of Domestic Sales of Dongpeng Ceramics Division, visited the live broadcast room in person to thank consumers for their support of Dongpeng Ceramics over the past 48 years and apply for exclusive benefits from the company, which also makes shopping more convenient and efficient for consumers during the epidemic. and safety. Finally, the Dongpeng Tile Super Live Broadcast Ceremony exceeded 36,000+ orders in 2 hours, and the number of online views exceeded 1.5 million. Viewed 1.81 million times and shared 660,000 times.
On the evening of March 19, the Dongpeng Ceramic Tile Super Live Broadcast Ceremony’s order count exceeded 1,000 in the first 7 minutes at 19:30, and the order count exceeded 10,000 in the first 50 minutes.
△319 Dongpeng Night Super Live Broadcast Ceremony
During Dongpeng Tile’s “100 million yuan subsidy” live shopping festival, senior Dongpeng experts explained to consumers “home decoration/home “feng shui”/mainstream styles/mainstream colors and other popular trends”, 319 Dongpeng The Ceramic Tile Super Festival also includes the president’s in-person live broadcast of prices, discounts and benefits, instant sales on new health products, and 10,000-yuan red envelopes available every minute. Let consumers in the live broadcast room not only experience the quality enjoyment brought by the major brand Dongpeng Ceramics, but also purchase and place orders for their favorite products in one step. Dongpeng Ceramics has been committed to providing every customer with high-quality services and excellent products for 48 years. product quality.
△Dongpeng Anchor Team
Ten million-level brand advertising will create a new level of Tao marketing communication
Dongpeng’s first “Spring Sale” in history has a promotional subsidy of over 100 million yuan, a single event advertising investment of tens of millions, more than 4,000 stores across the country participating, and more than 40,000 Dongpeng warriors working together to organize it. Together with the China Central Radio and Television Station, China Central Broadcasting Corporation's Voice of China, Voice of Economics and Sound of Music provide high-frequency coverage throughout the day to deliver "Dongpeng Voice" to hundreds of millions of consumers. At the same time, advertising spaces are placed in core areas across the country: Guangzhou Airport, Hangzhou East Railway Station, 160 Wanda Plaza commercial district ads, as well as covering 42 cities across the country, more than 22,000 communities, and more than 40,000 elevator advertising spaces. In addition, the total exposure of Toutiao information flow reached 15.24 million.
Dongpeng and national shopping guides live broadcast on the same screen, attracting 240,000+ views
In order to better meet the huge customer flow of Tmall’s 315 Smart Product Festival, Dongpeng New Retail Headquarters has united 7 distribution regions across the country to select core distribution representatives in 15 cities. Manufacturers will launch Taobao live broadcast on the same screen to provide Tmall customers in advance The brand's 319 spring promotion "100 million yuan big post, huge discount without partying" event has a great price increase, and the saving hurricane shocked the live broadcast room, setting off a carnival between the brand and consumers! The rain of red envelopes and lucky draws from time to time triggered waves of likes. During the live broadcast, it attracted a total of 240,000+ views, received 8,653 orders, and received 755,200 likes. At a time when big-name live broadcasts gathered together, the live broadcast performance data was still outstanding and it proudly advanced into the main home decoration and building materials venue!
Dongpeng Tile Healthy Brick Home
In recent years, formaldehyde has exceeded standards,Accidents such as bacterial infections and injuries caused by slips and falls are common. Dongpeng Ceramics is committed to designing a better life for China, creating a healthy life concept, and perfectly integrating quality and efficacy on the basis that appearance is justice. Dongpeng saw the pain points of the industry and based on user needs, developed and launched a new series of healthy products. It not only designed the product texture with great care, but also integrated antibacterial, formaldehyde-reducing, anti-slip and other functions into the products. The industry-leading healthy bricks will enable Dongpeng to continue to maintain its leading position in the industry, lead the industry to "healthy" development, and create safe, healthy and beautiful homes for consumers.
(This article is provided by the enterprise)
