China Ceramics Network News (Reporter: Wu Jialian) If a brand can stand out among countless excellent Standing out among brands does not depend on luck. If you don't rely on luck, the rest can only rely on strength. So what exactly is it that makes customers flock to Bighorn Deer? What makes the market's balance tilt toward Bighorn Deer marble tiles? In fact, it’s very simple, just two words – quality!
New Big Horned Deer Exhibition Hall
We know that no matter which industry,the quality of products is the foundation for the long-term survival of an enterprise. The gold medal of competition is the guarantee of the market. The company adheres to integrity and focuses on product quality. I believe there are few consumers and dealers who would not like it.
Quality cannot be concluded simply by looking and touching it. It must pass tests. Only then can you know whether it is good or bad. Regarding this point, the big-antlered deer is really awesome!
On August 8, the big-horned deer with the theme of "big-horned deer is super wear-resistant and the king of categories enters thousands of families" The National Super Wear-Resistant Ten Thousand People PK Competition kicked off at the Big Horn Deer headquarters. In addition, it also held the founding ceremony of Dajiulu Tile University and the media meeting day of the new headquarters. Dajiulu Marble PorcelainMore than 300 people including Brick Chairman Nan Soon Chi attended the event.
Big-horned deer national super wear-resistant 10,000 people PK competition site
According to the data provided by the campaign, we can know that in the first half of 2019, the number of elk deer in the country was extremely wear-resistant. A total of 330 human PK competitions were held (including Foshan station), with a cumulative bonus of more than 2 million yuan, a total of 16,350 participants, more than 30 million people watching the event through live video, and more than 13,400 families using this product.
Big-horned deer national super wear-resistant 10,000 people PK competition site
6 winners and Nan Shunzhi, chairman of Dajiulu Marble Tile (Fourth from right) Group photo
Nan Shunzhi said: The mission of Big Horn Deer is to solve the problems caused by the use of ceramic tiles. If we solve this problem of non-wear-resistant ceramic tiles, we can enable hundreds of millions of households in China to use high-quality super wear-resistant ceramic tiles. At the same time, we also established the industry's first "Tile University", which mainly wants to help dealers solve the problem of attracting customers at the terminal.
Nan Shunzhi, chairman of Dajiulu Marble Tile, was interviewed by various media
Since the brand upgrade on January 11, Big Horn Deer has continued to enter markets across the country. In the first half of 2019, it opened 128 new specialty stores, and its sales nationwide increased by 53%, with sales in Wenzhou, the pilot area, increasing by 600%.
In this upgrade, Big Horned Deer is mainly upgraded from four major sections, as follows.
First, technology. New technology, new ceramic tiles, extraordinary market performance. The past innovations of the Elk were based on patterns. Today, their innovation revolves around quality, and wear resistance has become their innovation point. The pattern of running water is as wear-resistant as iron. This is just like the Chinese army - an iron camp and flowing soldiers. "Just like a thousand readers, there are a thousandLike Mlet, patterns also vary from person to person. However, every consumer likes it in terms of wear resistance. Therefore, we at Dajiulu and Carobbia in Italy have jointly established a super wear-resistant diamond R&D center to jointly develop the world's leading super wear-resistant ceramic tiles. " Nan Shunzhi said.
Second, products. Big Horn Deer has developed the world's first super wear-resistant marble tile, with a wear resistance of more than level 4, which is 3 times higher than that of ordinary ceramic tiles. It uses the world's best glaze company, Italian Carobia Glaze, and creates the original national patent technology of "super wear-resistant diamond glaze", becoming the pioneer of super wear-resistant marble tiles. "The goal of our designers is to let the home have natural beauty, and the goal of our R&D personnel is to let the home retain this natural beauty." said the staff of Bighorn Deer.
Big Horned Deer Exhibition Hall
Third, brand. Nan Shunzhi said: "It is said that it is very difficult to change ideas. But when you are a leader, you must keep pace with the times. Because only when you seize the future trend, If you seize the opportunity, you will not be eliminated by the market. Just like people, we cannot go back and let the past go. We must learn to move forward, because only rising stars can change this industry." Upgrading from the original Jinzunyu. For the current Big Horn Deer, in the first half of this year, it has successfully signed 128 new partners. I believe many people will stay in the past, but the big-horned deer tells us with actions—&-The past is the past after all, and the future is coming.
Fourth, help. Helping dealers solve the customer acquisition problem at the terminal, Dajiaolu grows together with dealers. "The assistance is mainly to help our dealers become the kings of ceramic tiles in the local market, so that Big Horn Deer can set out across the country, and let our Big Horn Deer red float in more places. This is also the core goal of Big Horn Deer in the future. .
The unveiling ceremony of Dajiulu Tile University
Ribbon-cutting ceremony
It is reported that Bighorn Deer has become the "king of ceramic tiles" in markets such as Wenzhou, Shenyang, Shanghai Jinshan, and Fujian Quanzhou. Next, Dajiulu will march into a larger market and grow with dealers, aiming to become the "category king" in the ceramic tile market.
