China Ceramics Network News When you see something interesting, what is your first reaction? You should pick up your phone and take various pictures, right? Of course, the "shooting" here is no longer limited to freezing the moment of a certain picture, but recording every bit of life in the form of short videos from a more realistic, interesting and comprehensive perspective.
What is a short video? It is a popular communication method on modern networks, distributing video content under 60 seconds. How popular is it? Let’s first take a look at the changes in the development of short videos in recent years:
In 2016, short videos grew rapidly, and the average daily usage time soared;
In 2017, the short video trend swept through modern people’s daily lives. The total number of views exploded at an average rate of 10% per month, which brought about earth-shaking changes in users’ audio-visual content; < /span>
Since 2018, the number of short video users in my country has reached 648 million, and the number of domestic short video platforms has exceeded 100; the daily active users of apps such as Douyin and Kuaishou, leaders in the short video field, have exceeded 100 million , the average daily usage time per person is 52 minutes.
Why are short videos so popular?
Because short videos have the communication advantages of short time, high interest, strong interactivity and strong visual impact compared with traditional pictures and texts, they can capture the attention of young audiences at once and realize The rapid attracting of fans and traffic has created a new wave of traffic and new dividends, making it a traffic pool that various fields and brands are competing for. It is a veritable new online marketing front.
As a Foshan origin brand with more than 30 years of production experience, Qianghui Ceramics strives for excellence in product quality, innovative research and development in product design, ingenuity in production technology, and brand communication. It is even more novel and unique, always keeping up with the development of the times and having a dialogue with the new generation:
With keen actions and innovative concepts, we took the lead in the industry to deeply integrate products and short videos, and directly faced consumers with highly creative and functional product short videos, bringing revolution to the industry. The changes have spurred the rapid growth of the ceramic consumption chain and created a new era of creativity in ceramic short videos.
In 2017, Qianghui Ceramics used a 2.8-ton Range Rover car (which is equivalent to the weight of 2 Asian elephants) in a direct and brutal way, directly on the Qianghui marble tiles After being rolled over on the surface, the product was intact and not damaged at all. This initiative was like a stone's throw that stirred up a thousand waves, arousing enthusiastic responses in the industry and triggering major brands to follow suit.
Click here to watch the video: Range Rover VS Qianghui Marble Tiles 3
In 2018, Qianghui Ceramics strongly entered the Douyin short video platform, using creative and diversified product short videos to create a youthful tone for the brand. It gained a large number of Douyin short video fans and increased its popularity. Qianghui's brand traffic and commercial value create a good topic for brand output.
In 2019, based on the principle of excellent product quality, Qianghui Ceramics broke tradition and dared to be the first to combine ceramic tiles and fitness, two seemingly unrelated things, to collide.It sent out stunning sparks, allowing the world to see the high-quality Qianghui Ceramics, and also made Qianghui Ceramics more dynamic and trendy, and closer to the needs of the younger market.
The good-looking filters are the same, but the high-quality content is unique.
In less than half a month since their launch, these 5 fitness short videos have remained highly popular, with more than 150,000 views and more than 10,000 video likes. Dominate the hot topics on Douyin list! Let’s enjoy some wonderful videos~
#Without excellent quality, how dare I compete with you! #
#I have already gone through many hardships, so why should I fear your crushing! #
#The most hurtful words in the world are that you are not lethal to me! #
At present, domestic products and trendy brands have standards. Only a steady stream of creativity can give new vitality to the brand. Qianghui Ceramics has entered the short video industry, giving short videos an interesting soul with an innovative spirit. It is not only an important part of Qianghui Ceramics' strengthening interaction with consumers, but also one of Qianghui Ceramics' exploration of diversified marketing channels.
In the future, Qianghui Ceramics will create a more series of products with higher quality and more sophisticated content, create a professional label belonging to Qianghui Ceramics, and lead the ceramic industry to the new blue ocean of short videos!
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