From August 8th to 10th, the Light Chasing Special Training Camp-Foshan Station was successfully held in the exhibition hall of Vero Eco Brick Headquarters. Vero family members from South China participated in this one-day and two-night systematic training. This special training camp is designed to allow the terminal team to quickly recognize the advantages of the Vero brand and clearly explain the features and speaking skills of Vero's new products. , the way to build online channels and store breakthroughs will help the terminal team comprehensively improve its comprehensive capabilities.
01 Camp opening ceremony · Full status
When people are together, it’s called a party, but when our hearts are together, it’s called a team!
During the opening of the camp, the students created a good interactive atmosphere through various interesting ice-breaking activities and formed teams with strong combat effectiveness. Each team showed its own style and devoted itself to the class.
The brick-moving expert is full of confidence
02 Leadership Speech · Active Growth
“Activity, adaptability, and challenge” are the “three key words” that Mr. Wang Shengwang, deputy general manager of Vero Brand, delivered to the students in his opening speech.
Mr. Wang believes that taking initiative is a state of mind. Facing the uncertain external environment, we have to make sure things to deal with changes. At present, the ceramic industry has undergone great changes, with reduced terminal traffic, increased operating costs, and difficulty in closing transactions. Increasing traffic is a problem faced by all dealers. Build multi-party channels and actively integrate traffic inflows.Only by opening up and decorating the store well can we have a future.
Mr. Wang Sheng, Deputy General Manager of Vero Eco Brick Brand
03 Brand Sharing · Ecological IP
In order for the terminal to have a deeper understanding of the ecological advantages of Vero, Teacher Zhang Guangchao, the training manager of Vero Eco Bricks, shared the "Brand Advantages" with everyone. Teacher Zhang used the IP positioning of the eco bricks, super antibacterial, super anti-slip, top ten Keywords such as brand, environmental protection and pollution-free were introduced, "What kind of brand is Vero Eco Brick?", allowing students to have a comprehensive and three-dimensional understanding of the brand. After the training, many trainees reported that after listening to the brand IP analysis, they had a better understanding of the Vero brand and were more confident to continue operating it.
Vero Eco Brick Training Manager Mr. Zhang Guangchao
04 Lay a solid foundation and launch new products directly
Young people will be the main force in the future market, pursuing health and safety, space appearance and living quality. By organically integrating nature, life, and art, Vero Eco Brick has developed a shimmering rainforest series, a secret matte brick series, a raw soft light brick series, and a native wood grain series to create a highly competitive product system. Structural upgrades comprehensively create highly recognizable products to help customers compete in the terminal market.
Teacher Zhang started from multiple dimensions such as birth background, product interpretation, product technology, scene application, etc. to help students accurately grasp product characteristics and lay a solid foundation for the implementation of sales!
05 Sales Skills · Technical Specialization
Terminal store management pays attention to "people"In different periods, the relationship between "people and goods yard" has changed with the times. In the traditional period, "goods" undoubtedly came first; in the new consumption era, everything is centered on "people". We should understand what consumers like, demand, and pursue.
Teacher Lin Zepeng, the training manager of the marketing department, will bring you the "Standard Sales Process", which is divided into "welcome, break, explore, determine, push, wash, differentiate, succeed, follow, and announce" and analyze it point by point. , and finally connect the knowledge points systematically to form a closed loop. This perfect sales rule systematically explains the practical skills of each section of terminal sales, and provides practical solutions for dealers' sales management and promotion and other aspects.
Marketing Department Training Manager Mr. Lin Zepeng< /p>
06 Marketing Empowerment · Douyin Operation
Today’s main consumer groups, whether they are the young post-90s, post-95s or the post-80s who are gradually entering middle age, almost all express low-frequency and cumbersome decoration consumption in their increasingly complex daily life and work. With a "lazy" and "annoying" attitude, not visiting the building materials market, and not interested in promotions, the focus of consumption has shifted from offline to online. Douyin has gradually become a new battlefield for home e-commerce live broadcasts to bring goods.
Vero Eco Brick Promotion Manager-Teacher Liu Yang brings you "Practical Explanation of Douyin Shooting", sharing practical information through novice accounts, shooting skills, content analysis, practical drills and other sections, and using your own TikTok to The summary of practical experience in audio operations provides systematic solutions for Douyin account management, video content output and live broadcast methods, helping dealers to continue to improve Douyin operation capabilities and video output quality.
Vero Eco Brick Promotion Manager Teacher Liu Yang
In addition to explaining basic knowledge, Teacher Liu also leads students from major dealersConduct practical exercises. Make the video more organized, continue to work towards the theme of micro-influencers, and create the ideal hit video.
07 Practical Exercise · Camp Ending Commendation
To learn martial arts, you need to study hard and practice frequently; to learn sales, you also need to intensify training.
Practical exercises will be conducted after the special training camp courses to ensure the students’ absorption in the classroom.
Fan Yong, Director of Vero Eco Brick South China Region, presented the graduation ceremony to the students Certificate
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