In 2022, the construction and ceramics industry will be booming again!
From the in-depth advancement of dual carbon and dual control and the control of "two highs", to the continuous spread of real estate difficulties; from the continuous rise in raw material and energy prices, to the difficulty in product price increases; and from the slate The dilemma has been difficult to break through. As polished tiles and exterior wall tiles gradually withdrawn, the popularity of large-sized ceramic tiles triggered a new round of category structure changes in the industry...
The construction and ceramics industry in the new era has completely fallen into a period of profound industry-wide changes after experiencing the tide of reform, barbaric growth, and the development stage of the strong.
What is the current scale of domestic ceramic production lines and total production capacity?
What is the scale of the slate production line and production capacity? What is the extent of the surplus?
What proportion of large-sized ceramic tiles are larger than 750×1500mm?
Can traditional polished tiles and porcelain tiles still survive in the market?
How many companies will withdraw from the new round of competition?
What kind of products are currently favored by outstanding companies for category innovation and kiln technological transformation?
What is the status of the promotion and application of photovoltaics, new energy and intelligence in the industry?
How should each production area reposition itself to adapt to new market competition?
……
Faced with unprecedented changes and challenges in the industry, every question in the building and ceramics industry has never been as urgent as it is today to use real research big data to truthfully reflect the industry. development status.
New trends, new long march
On the afternoon of July 5th, “Ceramic IndustryThe "Long March VI·2022 China Tile Production Capacity Survey" event was officially launched in Foshan, Guangdong. This event was named by "Gao'an Ceramics" and received support from ASUS Holding Group, Dow Technology, Huayan Roller Rod, Zhongtian Environmental Protection, Jinming Color Materials, Jiufang Tile Industry and other enterprises are fully supported.
The "Ceramics Long March" national ceramic tile production capacity survey activity is based on China's architectural ceramics industry and is a comprehensive survey of production lines, product structures, production capacity scale, etc. for ceramic tile production enterprises across the country. Chemical and big data field research and collection activities have been successfully held for four times so far, collecting a large amount of valuable data information for the industry.
The new "Ceramic Industry Long March" will be based on the latest changes in the industry and carry out big data research on hot topics of concern to the industry such as corporate structure, category structure, and changes in production area structure. , on the basis of the original, a more in-depth investigation of more than 20 data indicators such as production capacity, output value, employment, brand, and operation of ceramic enterprises across the country is used to more comprehensively reflect and analyze the current development situation of the national ceramics industry through big data.
At the launching ceremony of the 2022 "Ceramic Industry Long March", Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, Wu Yigang, Deputy Secretary of the Party Committee and Director of the Jiangxi Building Ceramics Industry Base Management Committee, " The three guests, Ouyang Tiansheng, president of Ceramic Information, explained the value of the "Ceramic Long March" from the perspective of the industry, the production area, and the organizer.
Gong Wei pointed out in his speech that under the background of "dual carbon" and "dual control", the building and ceramics industry has undergone revolutionary changes, and the advent of major real estate changes has further subverted the industry's leadership. The engineering channels of all enterprises have had a profound impact on the category structure of enterprises and major production areas. At the market level, polished tiles and porcelain tiles, which were once all-powerful, have gradually moved to the edge of history. Large slabs, rock slabs, and thin slabs have , mid-board, floor paving and other emerging categories continue to increase their share, providing more possibilities for the traditional ceramic tile industry...
The changes in these industries urgently need to be described in detail using the big data of the "Long March of the Ceramic Industry" in the new era.
Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, delivered a speech
Wu Yigang pointed out that in the past 15 years, thanks to the right time, place and people, Jiangxi Gaoan's ceramics industry has continued to develop and grow, but it was not until the big data of the "Ceramics Industry Long March" in 2020 was released , which proves that Jiangxi Gao'an production area has become the largest production area of building ceramics production capacity at the county level in my country. The production capacity of ceramic tiles accounts for 1/10 of the country. "For every ten ceramic tiles, one comes from China's Gao'an" has become It is a fact recognized across the country and the entire industry, and four high-security local companies, Asus Ceramics Group, Sun Ceramics Group, Ruiyang Ceramics Group, and Roosevelt Ceramics Group, are among the top 20 ceramic tile production capacity in the country. Wu Yigang said that it provides big data support for governments and enterprises in high-security production areas to plan for higher goals in the future. This is the greatest value of the "Ceramic Industry Long March"!
Wu Yigang, Deputy Secretary of the Party Committee and Director of the Jiangxi Architectural Ceramics Industry Base Management Committee Speech
“Many production areas that once left a strong mark on the history of Chinese architectural ceramics have lost their glory and are even on the verge of withdrawing from the stage of history.” Ouyang Tiansheng lamented that it was the “Long March of the Ceramic Industry” that allowed the entire industry to see clearly It has understood the various changes in the world, and the "Long March of the Ceramic Industry" uses big data to faithfully describe the changes in the pattern of leading enterprises, ceramic production areas, product categories, marketing channels, etc., allowing the entire industry to rise and fall in enterprises and production areas. With honor and disgrace, there is more rationality and thinking.
Ouyang Tiansheng, president of "Ceramic Information" newspaper, delivered a speech
For this launch ceremony, the organizer also specially invited an importantGuest - Ou Jiarui, consultant of Guangdong Hongyu Group and visiting professor of Jingdezhen Ceramics University. As a witness of previous "Ceramic Industry Long March", Ou Jiarui has always spoken highly of the "Ceramic Industry Long March" activities. At the same time, he wrote lyrics and composed music himself. He worked hard to compose "Song of the Long March of the Pottery Industry" to encourage the staff of the "Long March of the Pottery Industry" and the investigation team.
Ou Jiarui, consultant of Guangdong Hongyu Group and visiting professor of Jingdezhen Ceramics University, tasted " Song of the Long March of the Pottery Industry"
At the 10th National Ceramics People's Conference and the 2020 "Ceramics Industry Long March" big data launch ceremony held in January 2021, the magnificent and artistic "Song of the Ceramics Industry Long March" was officially released, attracting widespread attention. At the launch ceremony, Ou Jiarui not only took the stage again to taste "Song of the Long March of the Ceramic Industry" and shared his latest insights with the industry, but also presented "Ceramics Information" to the "Ceramics Information" newspaper on the occasion of the launch of the 2022 "Long March of the Ceramic Industry". The poems and paintings of "The Long March of the Pottery Industry" once again show the deep affection for the "Long March of the Pottery Industry".
Ou Jiarui, consultant of Guangdong Hongyu Group and visiting professor of Jingdezhen Ceramics University, told "Ceramics Information" newspaper presented the poem and painting "Long March of the Pottery Industry" Ceremony
Ten major changes in the industry make the "New Long March" imminent
Since 2011, the "Ceramic Industry Long March" China Ceramic Tile Production Capacity Survey, an initiative in the industry, has been launched in Foshan. It has been successfully held for four times so far. It is the first of its kind to visit more than 1,000 ceramic factories across the country and restore the most authentic Chinese ceramic tiles for the first time. The production capacity data has been widely recognized and highly praised by people from all walks of life in the construction and ceramics industry.
From the previous "Ceramic Industry Long March" production capacity survey dataIt is understood that China's annual ceramic tile production capacity (330 days) from 2011 to 2020 was 11.5 billion m2 in 2011, 14.9 billion m2 in 2014, 14.5 billion m2 in 2017, and 12 billion m2 in 2020. Since 2014, domestic ceramic tile production capacity has After reaching the peak, the production capacity data has shown a downward trend year by year, which also makes the current production capacity data quite interesting.
In the past 10 years, the "Ceramics Long March" has maintained a survey frequency of once every three years, using big data to reflect the profound changes in China's construction and ceramics industry in detail.
The 2022 "Ceramic Industry Long March" research activity will be launched two years after the end of the previous one. This is the first time in the history of this activity.
In the strategy release session of "Ceramic Industry Long March VI·2022 China Ceramic Ceramic Production Capacity Survey", Liu Ting, deputy editor-in-chief of "Ceramic Information" newspaper, respectively discussed "What is the Ceramic Industry Long March", " Four major topics were shared: "Achievements of the Ceramic Industry's Long March in the Ten Years", "Why Three Years in the Ceramic Industry's Long March Turned into Two Years", and "Highlights of the 2022 Ceramic Industry's Long March".
As to why the previous "Ceramic Industry Long March" was held every three years, starting from 2022, the "Ceramic Industry Long March" will be held every two years. Liu Ting changed from dual carbon dual control, New changes in the ten major industries were explained, including controlling the "two highs", rock slab dilemma, energy prices, production area fission, category pattern, real estate dilemma, photovoltaic lithium battery, and large-size trends. He also pointed out that under these trends, the new round of industrial structure, production area structure, leading enterprise structure, and factory structure in China's building ceramics industry will change more dramatically.
Liu Ting, deputy editor-in-chief of "Ceramic Information"< /span>
Thus, a specific, systematic, in-depth and comprehensive investigation and sorting out of the national ceramic tile production capacity and industry development in a two-year cycle can more truly reflect the current status of industry development and guide the entire industry with accurate and effective big data. The healthy development of the chain and provide scientific reference for strategic decision-making of industrial enterprises.
As for the new highlights of this "Ceramic Industry Long March", Liu Ting introduced that since 2022, short videos have increasingly become a new trend in the media. In addition to adding rock slabs, medium slabs, floor paving stones, photovoltaic lithium batteries, In addition to new indicators such as intelligent manufacturing, it will also be combined with new platforms such as Toutiao, WeChat short video, Douyin, Kuaishou, and Xiaohongshu to present the investigation process to the industry in a timely, accurate and comprehensive manner.
According to the survey progress and arrangements of the 2022 "Ceramics Industry Long March", starting from July, the results of the "Ceramics Industry Long March" national production capacity survey will be published on the "Ceramics Information" newspaper, the "Ceramics Information" WeChat public account and other platforms Released, and will be summarized and published at the end of 2022. At the same time, we will cooperate with authoritative experts and well-known institutions inside and outside the industry to conduct big data analysis and interpretation. The final results will be held at the 12th "National Ceramics People Conference" in December 2022. Authoritative release.
Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, announced the “Long March of the Ceramics Industry VI” •2022 China Ceramic Tile Production Capacity Survey" officially launched
Gong Wei, Secretary-General of China Building and Sanitary Ceramics Association, named and jointly investigated Flag conferment by the unit
Gong Wei, secretary-general of the China Building and Sanitary Ceramics Association, reported to "Ceramic Information" The investigation team awarded the flag
Taking a group photo
