On September 1st, the signing ceremony for Elimont Ceramics to enter China Ceramics Headquarters was held grandly. Wei Beizan, chief product officer of Airmont, and Tang Jieming, general manager of China Ceramics Headquarters, signed the contract on behalf of both parties. The two parties will further tap the potential for cooperation and work together to create a better future.
Singapore Hefali (China) General Manager Chen Zaifeng, Airmont Deputy General Manager Luo Yufang, Domestic Sales General Manager Luo Lihua, International Sales General Manager Zhou Liangfeng, and Domestic Sales Deputy General Manager Li Shaoqiang led the heads of various departments of the company headquarters to attend. , together with Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association, senior leaders of China Ceramics Headquarters, and media representatives from all walks of life, witnessed another highlight moment of Airmont.
Elimont Ceramics signed a contract to enter the core area of the "Four Little Dragons" of China Ceramics Headquarters, and also entered China Ceramics strongly In the core location of the city, combined with the existing Green Island Plaza headquarters, the multi-dimensional complementarity will accelerate the realization of the brand's full-line layout.
Waiting for the best arrangement
As China Ceramics Headquarters, which has a high-level characteristic ceramic exhibition hall complex in the industry, with a total investment of 2.6 billion and a construction area of 400,000 square meters, it has gathered more than 300 domestic and foreign high-end and characteristic building ceramics brands, relying on the headquarters base With the industry agglomeration effect, Elimont Ceramics has made a strong presence this time, occupying a favorable position in the core of the park and spending tens of millions to build it. The first top home experience center integrates artistic creativity and technological innovation to give a new imagination of home beauty.
▲ Tang Jieming, General Manager of China Ceramics Headquarters
Tang Jieming, general manager of China Ceramics Headquarters, said in his speech: From the establishment of Elimont CeramicsNow, China Ceramics Headquarters has been paying close attention to the development of this brand. Three years ago, it was a pity that the two parties could not cooperate for the time being. Today, we have the best arrangement. Elimont Ceramics, which is born with foreign building ceramic products and operation genes, this time joins forces with two major high-end slate slabs in Italy The strong presence of the brand will undoubtedly inject a powerful force into China Ceramics Headquarters and China Slate and New Material Exhibition and Procurement Base. China Ceramics Headquarters has always been interested in strengthening the connection between international and foreign, international and domestic architectural ceramics, Elimont CeramicsThe high-quality international resource advantages held by the team and the value concept of "walking together on the road" pursued by the team have given the brand its unique charm. In the future, China Ceramics Headquarters will join forces with it to jointly carry out more and more comprehensive projects. Exchange and cooperation with an international perspective, make good use of high-quality resources at home and abroad, develop together, interact with each other, and jointly explore the development path of high-quality, exquisite personality, and cutting-edge brands in the industry. Finally, Mr. Tang wishes that Elimont Ceramics will prosper and create greater glory at China Ceramics Headquarters!
▲ Wei Beizan, Chief Product Officer of Airmont< /span>
At the signing ceremony, Airmont Chief Product Officer Wei Bezan shared Airmont Tiles’s founding background, brand philosophy, and future development plans! He said that Airmount Ceramics was jointly founded by the Singapore listed company HAFARY and the Airmount China team. A joint venture, a strong alliance between the two parties, after four years of development, the company has been recognized by the majority of users in business and customization channels, and even in the investment section, close to 50% of ItaliansThe ceramic tile agent has become the service provider of Airmont Ceramics. By developing a product structure system that is in line with market trends and has strong and sustainable development, it integrates fuoriformato, a high-end hand-painted slate brand under the Italian Target Group, and Kerlite, a high-end slate brand under the Italian Panaria Group. Elimont Ceramics has precise positioning and is driven by continuous design and technology to create a respected Chinese brand that is comparable to high-end imported ceramic tiles from Italy and is in line with China's Based on the real needs of every high-end consumer, we provide them with safe, healthy and comfortable overall application solutions for space materials.
Four years of hard work have laid the foundation for Elimont Ceramics to get the best arrangement when the opportunity comes. Entering the hinterland of China Ceramics Headquarters. At the meeting, Mr. Wei thanked China Ceramics Headquarters and Mr. Tang for their strong support to Elimont Ceramics and thanked them for Elimont Ceramics Retain the core position of the park's "Four Little Dragons" so that the brand can gain a good reputation in the second stage of development beginning.
▲ Rendering of China Ceramics Headquarters Airmont TREND HUB
Timing·The power of change
Instead of predicting the future, create it.
▲ Signing Ceremony
Left: Wei Bezan, Chief Product Officer of Airmont; Right: Tang Jieming, General Manager of China Ceramics Headquarters
At the signing ceremony, Airmont Ceramics officially announced: Airmount’s first top home experience center TREND HUB will bloom gorgeously in the golden autumn of October. At the same time, it announced that the brand has entered the core position of China Ceramics City to achieve a second take-off in brand development. In Foshan, a famous historical and cultural city known as the "Pottery Capital of Southern China", every "effort" of Airmont brings exciting changes to the city's interaction in the fields of architecture, art and technological innovation!
▲ Tao Qi Threesome
Left: Wei Beizan, Chief Product Officer of Airmont; Middle: Dr. Yin Hong, Secretary General of Foshan Ceramics Industry Association; Right: Chen Zaifeng, General Manager of Singapore Hefali (China)
After the signing ceremony, Wei Beizan, chief product officer of Airmount, Chen Zaifeng, general manager of Singapore Hefali (China), and Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, presented their unique ideas in the "Three People in the Ceramics Industry" session. The professional perspective allowed the guests to have a deeper understanding of Elimont Ceramics, a brand full of charm and connotation.
▲ Media Interview
Subsequently, Mr. Wei and Mr. Chen, together with Tang Jieming, general manager of China Ceramics Headquarters, accepted media interviews on the stage. Regarding the new exhibition hall "TREND HUB" of the brand headquarters, which has attracted widespread media attention, Mr. Wei gave a spoiler here in advance. He believes that：Elimont Tile As a BDD brand (design-driven brand), the completion of the new showroom will fully integrate the experience The value of this brand is perfectly presented to our B-side customers and C-side consumers. The first floor of the exhibition hall is equipped with four major sections: Stars and Sea, Future City, Star Theater and Coffee Experience Space; the second floor is an E-HOUSE scene experience and TOP bathroom space; the third floor is the brand’s professional material selection space, where products and space will be given more Lots of possibilities.
During the interview, Mr. Wei also mentioned the social responsibility of enterprises. While achieving win-win business and win-win cooperation, we can also do our part to love and assume social responsibilities. Even in today's difficult environment, we It is not strong enough, but we need to have optimistic confidence, act cautiously, and give more support to our end customers.
As a representative of Singapore Hefali Group, Mr. Chen participated in the signing ceremony and expressed his views on Airmont Ceramics< /a>Future expectations and support, he is full of expectations for the brand to become a "respected Chinese brand", and also hopes that the brand can become bigger and stronger. Singapore Hefali Group is very optimistic about the development of the brand. It is all-round and does its best to support.
Regarding the current question about the difference between imported ceramic tiles and domestic ceramic tiles, Mr. Tang believes that the difference lies in the concept of the product and the operation and operation methods of the corporate team. We have always emphasized that foreign materials are used in China and have their own characteristics and styles. Therefore, we look forward to Elimont Ceramic Tiles in Italian style and There are more products on Yashe products that are beyond the boundaries of our imagination.
Choose one thing for the rest of your life.
Elimont Tiles As the first ceramic tile in China to launch the concept of "functional value ceramic tiles" and introduce the European and American ceramic tile anti-slip standard system Since its establishment, the brand has adhered to the original intention and mission of "creating a healthy and comfortable living aesthetic space for consumers", focusing on product design and production technology with world-class standards, and constantly exploring world-class Italian ceramic art aesthetics to meet the needs of consumers.Based on the real needs of consumers, we have developed an Airmont product structure system that is in line with market trends and has strong sustainable development capabilities.
Currently, Elimont Ceramics is planning its layout with an international perspective, deeply cultivating first- and second-tier cities, and continuously radiating While surrounding cities, we focus on product innovation and in-depth research and development, with precise positioning, and build a respected Chinese brand from the four dimensions of "original thinking, innovative thinking, product-centered thinking, and user-centered thinking". In the future, Elimont ceramic tiles will not only be the preferred choice of contemporary designers, but also the first choice of thousands of consumers. !
