“Many years later, I will still choose Eagle.”
When mentioning Eagle Ceramics, the first thing many people think of is this well-known advertising slogan. This sentence is not shouted by the people of Eagle brand themselves, but by the consumers. It is made by the good comments one by one Eagle Brand Ceramics has a good reputation in the market, and Eagle Brand Ceramics has persisted in warming people's hearts with its ingenuity for many years. Best interpretation.
Looking at Eagle Ceramics's 47-year glorious history, every technology and every honor has been Leading the development of China's building ceramics industry. In April 2020, Eagle Brand Ceramics updated the brand LOGO for the first time in more than 20 years, and then launched a series of The terminal image has been updated and a new brand promotional video has been launched on the authoritative channel of CCTV, allowing the industry to see a 47-year-old brand that is constantly breaking through itself and glowing with youthful vitality. In March 2021, Yingpai Group announced a mixed ownership reform, transferring 66% of the equity of each of its four subsidiaries to the listed company Tianan New Materials, boldly exploring new development models...
01
Eagle Brand + Tianan
On the right path to success
On March 16, Yingpai Group signed an "Property Rights Transaction Contract" with Tianan New Materials to transfer its four subsidiaries (Foshan ShiwanEagle Brand Ceramics Co., Ltd., Dongyuan City, Heyuan CityEagle CeramicsCo., Ltd., Foshan Eagle Technology Co., Ltd., Foshan Eagle Brand Ceramics Trading Co., Ltd.) introduced private capital Tianan New Materials to jointly promote the mixed ownership reform of Yingpai Group.
Lin Wei, President of Yingpai Group, said, "New system, new journey. I believe that the market-oriented mechanism will stimulate the cultural power, brand power, channel power and team strength accumulated by Yingpai, and boost market confidence. , to promote the long-term development of Eagle Brand."
On April 18, "Value-driven, gathering momentum to initiate innovation" Eagle Brand Ceramics 2021 National Distributors The annual meeting was held grandly in Foshan. At the meeting, Chen Xianwei, vice president of Yingpai Group, said that Yingpai will continue to adhere to the strategic choices of 2020 and promote provincial benchmarks, small towns, large merchants, and central warehouses for four consecutive years. It will also add a new marketing zone in 2021. It is hoped that through the power of benchmarks, a set of replicable models can be established to promote the business model of "getting rich first, driving wealth later, and achieving common prosperity".
Eagle Brand Ceramics Brand General Manager Zheng Xionglin explained from the perspective of industry level, brand, product and channel< a href='https://www.ceramicschina.com/pinpai/view_45.html'>Eagle Brand Ceramics will open a new track, "deepen the original "ancestral business" of Eagle Brand, let< a href='https://www.ceramicschina.com/pinpai/view_45.html'>Eagle Ceramics brand has returned to its leading position. "At the same time, he also gave an in-depth analysis Eagle Brand Ceramics’s 2021 operation plan will focus on the value-driven core, from brand output, productFurther promote brand operations in terms of product output, channel output, service output and other aspects.
02
Stay unchanged
Insist on product research and development and channel construction
Facing the treacherous and ever-changing market, Eagle Ceramics has always adhered to some unchanging principles, such as product research and development and Channel construction.
For 47 years, Eagle Brand Ceramics has been adhering to independent research and development, launching three-dimensional printed glazed tiles, large-sized Internationally pioneering products such as curved bricks and crystal polymers have promoted industry innovation time and time again; insisting on original design, we have created a full-category product system with 18 series, 17 specifications, and over 600 models. It is understood that because of its product specificity, Eagle Brand can achieve a best-selling product for 10 or 20 years. Zheng Xionglin once revealed, "We have two products that have been sold in Europe and the United States for 10 years without changing the boards, and customers have not asked the products to change boards."
At the same time, Eagle Brand Ceramics has also been playing an innovative role in the industry in terms of product research and development. effect.
In 2018, Eagle Brand Ceramics's nano soft light stone and Paula Lisa were born, with texture The texture has been highly praised by industry peers and customers; in 2020, new products such as Star Mark Stone, Super Real Stone R10 anti-slip full-body tiles, Super Real Stone S soft light full-body tiles, and Whale MAX Precious Stone have won high recognition from many consumers; In 2021, the star diamond glaze series, free unlimited continuous pattern new products, and streamer phantom series are launched, quickly leading the industry trend...
It is worth mentioning that as the annual flagship product of Eagle Ceramics, the Streamer Phantom series hasIt quickly became the focus of industry attention upon its launch. It highly integrates culture and beauty, craftsmanship and technology, subverts the imagination of materials, and leads the upgrade of home aesthetics.
Due to the spirit of craftsmanship and the persistent pursuit of every product, at the Foshan Standards Work Conference and the first batch of Foshan standard product launch conference held by the Foshan Municipal Government, Eagle Brand CeramicsWith its high reputation and excellent product quality, it stood out in the strict selection and became a "Foshan Standard Product Enterprise".
On the other hand, in the construction of design channels, Eagle Brand Ceramics has also continued to empower and deepen its development. And achieved extraordinary results.
On April 17, jointly created by Guangzhou Design Week and Eagle Brand Ceramics, with the theme of "Light of Youth" The national launching ceremony of the 40 UNDER 40 Outstanding Youth in Chinese Design (2021-2022) with the theme of "" kicked off in Foshan. As a multi-year cooperation project between Eagle Brand Ceramics and Guangzhou Design Week, the "40 UNDER 40 Outstanding Youth in Chinese Design" project From its birth in 2016 to its reconstruction in 2019 and its responsibilities in 2021, it has been empowering designers and providing them with a broad platform. Entering its fifth year, 40 UNDER 40 Outstanding Young Designers in China has updated the competition system to break limitations and open up designers in the fields of interior design, landscape garden design and residential design to participate in the competition, allowing designers to improve their comprehensive capabilities and constantly collide with new perspectives. , expand the design boundaries.
Zheng Xionglin explained in the interview the original intention of Eagle Brand Ceramics for many years, "Eagle Ceramics has always been very concerned about the development of Chinese design and the growth of Chinese designers. In order to 'help China's golden generation of design', Eagle Brand Ceramics participated in the 40 under 40 project through the Guangzhou Design Week platform. It continuously provides designers with abundant and high-quality decorative materials and contributes to the development of Chinese design. ”
03
Empower dealers
Exploring the mid- and long-term development path for ceramic construction enterprises
At the beginning of 2020, Eagle Ceramics launched the "1+N" upgrade model to create a central warehouse + Eagle brand store. Innovate profit models and explore the medium- and long-term development path for construction and ceramics enterprises. The "1+N" model empowers small stores with large stores and promotes regional mutual assistance and advancement. On the basis of distribution services, we gradually improve functions such as investment promotion system, channel expansion, talent training system, terminal training system, etc., so that small stores can feel more at ease and focus on marketing development work, and achieve rapid growth and profitability. This is a new goal for construction and ceramics enterprises. Try something new and explore something new.
Currently, Eagle Brand Ceramics has established offices in Hefei, Anhui, Shijiazhuang, Hebei, Linyi, Shandong, Chengdu, Sichuan, and Gao'an, Jiangxi There are nine central warehouses in Nantong, Jiangsu, Changsha, Hunan, Jinan, Shandong, and Beijing and Tianjin. The radiation range covers Southwest, North China, East China and other regions. In the future, the layout of central warehouses in various regions will continue to be expanded. After launching the Eagle Brand Store project in April 2020, as of the end of 2020, Eagle Brand Ceramics has opened up 100 customers Multiple stores.
At the same time, Eagle Brand Ceramics concentrates resources to "maximize engineering channels" and "o; Make the whole channel more refined and detailed", and create new advantages of Eagle brand by building "7 forces" (brand power, product power, channel power, marketing power, operating power, creative team, brand vitality), and finally achieved sales performance
04
Join forces
Walking with great architecture
As one of the earliest Chinese architectural ceramics brands that emerged during the reform and opening up, Eagle Ceramics has been sparing no effort to participate in the country's urbanization process. of construction. From the three major Olympic stadiums, Beijing National Academy of Administration, Beijing Television Center, National Security Bureau, Guangdong Provincial Committee Building No. 1, Guangxi Great Hall of the People and other national major special projects and major engineering projects to Beijing Daxing International Airport, Shaanxi Taiyuan Airport, Liaoning Shenyang Taoxian Airport, Hangzhou East Railway Station, Shanghai Maglev, Changbei Airport and other important hub centers, from major national projects to urban cultural construction, Eagle Ceramics has grown together with China's reform and opening up urbanization process since its establishment.
In May 2020, Eagle Brand Ceramics reached a strategic cooperation with Evergrande Tourism. In the Evergrande Tourism Hainan Haihua Island project, Eagle Brand Ceramics has provided nearly 2 million square meters of ceramic tiles. , has been rated as the A-level supplier of Evergrande Real Estate many times.
In November 2020, Eagle Brand Ceramics reached a strategic cooperation with Sunac Real Estate by winning the bid for a full range of products. In addition to regular ceramic tile products, Eagle Brand Ceramics will also supply granite landscape tiles on a large scale, and the products will be widely used in Sunac's residential, cultural tourism, hotel and health care projects across the country.
In January, Eagle Brand Ceramics was first shortlisted for the supply of building materials ceramic tiles (boards) manufacturers in Xiongan New Area The company entered the list of merchants and became one of the first brands shortlisted in the building ceramics industry. Later, it signed a strategic cooperation agreement with Xiangshun Holding Group and became its only strategic supplier of ceramic tiles.
In April, as the ceramic tile supplier for the Shigang Village resettlement area project on the central axis of Huadu, Eagle Brand Ceramics Once again contributing to the construction of national livelihood projects.
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47 years of precipitation and 47 years of glory. As a leading brand in China's architectural ceramics industry, Eagle Ceramics interprets Chinese quality manufacturing with ingenuity and promotes Chinese architectural ceramics to the world. .
Because of such ingenuity and contribution, Eagle Brand Ceramics recently participated in the 2021 "Top Ten Building Sanitary Ceramics" It received widespread support in the "Big Brand List" and finally ranked among the top 10 in the final online voting of the "Top Ten Tile Brands" list. On July 10, the list will be released online.
Can Eagle Ceramics finally succeed in winning this award? stay tuned!
