Once upon a time, a toilet was just a toilet.
Once upon a time, bathrooms were just bathrooms.
Today, bathroom space embodies a lifestyle.
From May 26th to 29th, the 26th China International Kitchen and Bathroom Show (KBC) opened grandly in Shanghai after two years. As a leader in new domestic products for sanitary ware and an expert in smart sanitary ware, Hengjie has unveiled its new smart products represented by the smart R series and integrated bathroom solutions as scheduled, outlining the look of the Bathroom 3.0 era.
Treat products as works, star products will surprise the exhibition
As an expert in smart sanitary ware and a representative of new domestic sanitary ware products, Hengjie still firmly grasps the four key words of "quality, technology, innovation, and personalization" in this exhibition. Suites and styles are in the form of exhibitions. Hengjie chooses to use a large number of product technologies to show its more hard-core and professional strength to the industry.
In the exhibition hall covering an area of 800 square meters, Hengjie uses multimedia technology and interactive devices to demonstrate its professional sanitary ware manufacturing technology in a professional and interesting way, creating an immersive viewing space.
Among them, the R series intelligent all-in-one machine is the star product on Hengjie’s booth, fully demonstrating the perfect combination of product design and high technology. The smart R series represented by R11 has not only become lighter and simpler in appearance, but also won the 2021 Red Dot Design Award before it was launched. It has also been upgraded again based on the three core functions of "flushing, washing, and hygiene". , including the four core technologies of "human-computer interaction, constant purification and sterilization, water power, and intelligent cleaning".
In addition to the much-anticipated R series of intelligent all-in-one machines, Hengjie also sets up different themed exhibition areas based on product categories, Hengjie technology, and bathroom spaces. The simple and elegant style, humanized layout, and vivid scene displays convey Hengjie’s The image of Jie intelligent bathroom expert and the accumulation of original technology.
Don’t use technology for technology’s sake, and adhere to the productism of improving consumer experience
Ding Wei, CEO of Hengjie Group, said in an interview with the media at the China International Kitchen and Bathroom Exhibition: "If you want to have a position in such a large bathroom market in China, you must adhere to productism and be technologically advanced. But technology must be To solve industry problems, solve consumption pain points, and further improve consumers’ consumption experience, we cannot rely on technology for the sake of technology.”
Looking back on the development over the years, HengjieAlways keeping up with changes in consumer demand, each new product launched is like a mirror, showing bathroom solutions that can truly solve "the pain points and actual needs of Chinese families and consumers."
From the launch of the super cyclone toilet in 2011, it became the first company in the industry to make the siphon toilet 3.5L; to the launch of the Double Q series in 2017, it became the first drafting unit of the "Smart Toilet" industry standard; to 2020 The industry's first "White Paper on Antibacterial Bathroom Spaces" jointly compiled with the Antibacterial Industry Branch of the National Health Industry Enterprise Management Association. Hengjie's pace has always been accelerating with the changes in the market and consumer needs. While maintaining excellent product quality, it continues to innovate original technology and maximize the innovative spirit of Chinese brands.
From products to spaces, customized solutions enter the bathroom 3.0 era
After upgrading from the bathroom 1.0 era (meeting basic washing needs) to the 2.0 era (wet and dry partitions and the addition of intelligent bathroom products), China's bathroom industry has now moved to the 3.0 era (from product breakthroughs to space, providing a complete set of professional bathroom space solutions plan) to step into.
The bathroom 3.0 era has extraordinary significance for every link in the industry chain.
For consumers, the arrival of the Bathroom Space 3.0 era means that consumers are no longer limited to the demand for a single product, but have crossed over to the demand for the entire bathroom space.
For the industry, in recent years, with the joint efforts of China's sanitary ware industry, the smart sanitary ware category has significantly improved in terms of product research and development and market penetration. When single-category sanitary ware products develop to the extreme, they will inevitably move towards customization. The personalized bathroom space solutions have been extended again to meet the growing personalized needs of consumers.
At this exhibition, Hengjie fully customized bathroom cabinets made their debut. Through bathroom cabinet customization, they further enhance the ability of partial transformation, from light customization in the bathroom to truly personalized partial transformation. Ding Wei said: "Although basic materials have advantages, Hengjie's bathroom cabinets used to be mainly standard cabinets. In the second half of this year, customized cabinets will be launched, gradually entering the era of 'personalized service'."
Facing the new era, how can we continue to lead the development of the industry and become the number one brand in China's sanitary ware industry? Hengjie gave the answer with actions - to achieve the ultimate product experience and service experience. We will continue to invest in R&D funds, talents, and systems, insist on making products from the perspective of consumers, provide services in a down-to-earth manner, and build a brand seriously.
For Hengjie, what we adhere to is the ultimate productism of "treating products as works" and "technology not for technology's sake"quo;'s humanized technological innovation, as well as dual delivery from products to services. On this basis, we will improve the one-stop overall solution from products to the entire bathroom space, enhance cultural connotation and personalized customization, and give consumers a living space and a healthy and high-quality lifestyle.
