In 2020, there were 356 sanitary ceramics companies above designated size in my country, 6 fewer than the previous year; the output of sanitary ceramics was 219 million pieces, and industry concentration further increased. However, although China's ceramic and sanitary ware production ranks first in the world, its influence in the high-end market is still limited. How to promote the ceramic and sanitary ware industry to increase its influence and develop with high quality? In 2021, the sanitary product quality evaluation work of the China Building Sanitary Ceramics Association is in full swing. On May 13, during the "China Building Sanitary Ceramics 2021 Technology and Equipment Forum", Xu Xiwu, resident vice president of the China Building Sanitary Ceramics Association, accepted Yan Exclusive interview with the bath circle, sharing the significance and progress of bathroom product evaluation and quality grading.
Why do it |
Authoritative and credible, let high-quality products "be seen"
After nearly 30 years of rapid growth of sanitary ware brands, the gap between domestic brands and international brands has narrowed significantly, and a number of brands with high quality and high cost performance have emerged. However, domestic brands have a short history and weak strength. They have encountered development bottlenecks in the growth process and are in urgent need of development. The industry actively guides and promotes. As the most authoritative and credible association in the industry, the China Building and Sanitary Ceramics Association shoulders the mission of promoting the industry and assisting branded enterprises to become stronger and bigger. To this end, the Association has successively launched building ceramics and sanitary ware products this year. Quality assessment activities allow high-quality products and brands to be recognized through objective and scientific quality assessment and quality grading, allowing consumers to purchase products with excellent quality and performance more conveniently, rationally and efficiently.
“The most difficult part of quality assessment and grading work is the formulation of standards. In recent years, the association has also been guiding industry media to carry out a series of product assessment tasks. At the same time, we are also thinking - when doing quality assessment, should testing or standards come first? We believe that there should be systematic standards first.
Since 2018, the China Building and Sanitary Ceramics Association has been one of the first organizations to formulate association standards. So far, it has issued and implemented more than 30 association standards. The maturity of the standard system has laid the foundation for evaluation. We believe that the time is ripe for the association to develop grading evaluation standards. To this end, we have actively carried out relevant evaluation and quality grading work.
The quality grading and evaluation activities initiated by the China Building and Sanitary Ceramics Association are more authoritative and credible, leading industry progress and recommending better products to project developers and even consumers.
How to do it|
Adopt a three-level grading system and strive to evaluate and recommend the best
The China Building and Sanitary Ceramics Association adopts a three-level grading system for quality grading: internationally leading is Level 1, internationally advanced or domestically leading is Level 2, and domestic advanced and applicable is Level 3. In the association’s quality grading design, level threeProduct requirements are higher than national standards and industry standards.
Xu Xiwu said that from the perspective of building a brand and taking a long-term path, the association not only fully evaluates the core performance of the product in quality grading, but also comprehensively integrates multiple indicators according to the standards. If one item does not meet the first-level standard, it cannot reach the first-level standard. Assessment, thus ensuring the high standards and strict requirements of the assessed products.
It is reported that the process of participating in quality assessment is not complicated. Enterprises adopt the principle of voluntary declaration, submit application materials, and after successful registration, the products can be sent to national quality inspection agencies with corresponding qualifications for testing and evaluation. The results will be announced on the official website of the Building and Sanitary Ceramics Association and promoted to all consumers. If an enterprise needs to obtain a promotional label, it needs to provide quality control capability credibility information in the entire process of design, procurement, manufacturing, and management, and adopt a voluntary principle to apply for certification from a certification center recognized by the association. After passing the certification, it will obtain the product certification certificate and the corresponding Product quality grade identification. Enterprises can use the quality grade identification of the product in product packaging, instructions, advertising and online commodity trading information display in accordance with the graded management methods to show consumers and real estate developers that the quality has reached the graded level. brands and products.
If the enterprise has any objection to the test conclusion, the enterprise can submit a written application for re-inspection to the association. After receiving the application for objection processing, the association will organize research and processing in a timely manner. In addition, the association will also organize industry technical experts to analyze the evaluation data, publish analysis reports within the industry, and hold product quality analysis meetings.
In terms of communication efforts, in addition to setting up special columns on the association’s official website and the association’s WeChat platform to publicize and promote quality evaluations, and establish friendly links with official websites such as industry enterprises, real estate developers, e-commerce platforms, and building materials markets, Strengthen the promotion and drainage effect. At the same time, with the development and improvement of quality assessment work, the association will also recommend excellent products to competent ministries and commissions such as the State Administration for Market Regulation and the Ministry of Industry and Information Technology in a timely manner.
Currently, the quality evaluation activities for building ceramics and sanitary ware products are in full swing. The negative ion ceramic tile project that was first carried out in April this year has already produced evaluation results. The project has aroused positive responses from both inside and outside the industry. At the same time, the quality evaluation work of sanitary ware faucets, sanitary ware showers, shower rooms, bathroom cabinets, fan-type bathroom electric heaters, siphon toilets, etc. is also being launched. The evaluation projects adopt a flexible and batched approach. Once the number of products reaches a certain level, a unified evaluation can be arranged. It is expected that a batch of evaluation results will be presented in July-August this year to promote the presentation of high-quality products.
Pay attention to trends and standards keep pace with the times
In recent years, the sanitary ware industry has been developing rapidly. Customized sanitary ware, prefabricated sanitary ware, smart sanitary ware, etc. have become the focus. The association pays attention to consumption hot spots and keeps pace with the times.We will continue to conduct relevant standard research on customized products to provide consumers with standard guidance for new products.
Another example is the aging bathroom standards that are in line with China's national conditions. With the release of the census results, the population aged 65 and over will account for 13.5% in 2020. The aging trend is accelerating, and the bathroom industry must also pay more attention to the elderly. care, does the installation standard of the elderly bathroom comply with the regulations? Is the comfort and convenience of use reasonable? Whether barrier-free access has been considered and whether the anti-skid measures are not in place are considered. These considerations have been included in the relevant standards of the association.
“The association will actively promote high-quality development of the industry, launch a series of cost-effective products, guide consumer recognition through market-oriented means, and promote industry brand building.” Xu Xiwu believes that “this matter is not a one-day achievement. However, as long as the industry believes that this matter is valuable, we will continue to promote it and cultivate the industry with a long-term spirit, and we will eventually succeed."
From quantity to quality, the next five years are the key to Chinese brands
For the upcoming Shanghai Kitchen and Bathroom Exhibition, Xu Xiwu pays attention to the new products and new technologies of representative international brands, as well as the technological content, cultural inheritance, design breakthroughs, and communication innovations of Chinese brand products. “Every time I meet Our association will be very excited about new products.”
Xu Xiwu believes that in the next five years, China's sanitary ceramics will still be on a considerable development path. However, in the next cycle, the industry will no longer compete with sales volume, but will definitely undergo deeper changes from quantity to quality. He hopes that China's sanitary ware Brand enterprises must lay a solid foundation in the past five years, accumulate and accumulate, and achieve success in the next ten years before they can participate in international competition.
"It will take 10 to 20 years to cultivate a truly influential Chinese brand enterprise." If we do not adhere to the brand line, then the road to branding Jiantao Bathroom Ware will be long and tortuous!
