In recent years, with the continuous upgrading of China's consumer market, the fully furnished model has become increasingly popular; and under the guidance and promotion of the government, the proportion of fully furnished housing delivery has also increased year by year.
This has caused the proportion of centralized procurement of home building materials and fine decoration projects to continue to rise, the traditional retail market has shrunk significantly, and sales channels have shown a state of fission.
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In this regard, many analysts believe thatcomplete decoration and fine decoration will reshape the development pattern of the home building materials industry. If home building materials companies do not keep up with the trend, they will not only miss opportunities, but may also fall into crisis, or even Knocked out.
Because of this, more and more home building materials brands are gradually realizing the importance of engineering and decoration channels, and some brands have taken substantial steps in these two channels.
Take the construction and ceramics industry, which is dominated by single-product enterprises, as an example:
In the field of engineering, Oceano and Mona Lisa are outstanding examples. For example, Mona Lisa has received the wings of capital since its listing in 2017. This has been used as a strong driving force to enter the fine decoration market. Through the two-wheel drive of the engineering model and the dealer model, sales performance and profits have been high year after year. The sales volume has grown and it has become a veritable leading brand.
In the field of assembly, there are two modes: relying on one's own strength to directly lay out the assembly, and relying on strategic partnerships to develop in-depth assembly.
Dongpeng, which was relisted in 2020, is the best representative of the former model. It uses its core advantages in ceramic tiles and bathroom ware to integrate resources such as main materials, design, decoration, logistics, and services to provide consumers with one-stop solutions. , build a nationwide delivery sharing platform.
When talking about the latter model, we have to mention the famous ceramic brand Shunhui and the decoration company Golden Mantis which has been ranked first in the "Top 100 Chinese Building Decoration Industry" for 17 consecutive years. The story of cooperation between strong>.
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According to Zhongtaojun, on March 15, a design team of hundreds of people from Golden Mantis Home, a subsidiary of Golden Mantis, walked into Shunhui, which is headquartered in Foshan. On this day, it was Shuncheng, the group where Shunhui worked.It’s a great day for Ceramics Group’s fifth slate intelligent production line to be put into operation.
In the afternoon of the same day, the Golden Mantis Home design team visited Shunhui’s production base and witnessed Shunhui’s strong R&D and production capabilities:
On August 15 last year (2020),China’s first comprehensive and composite slate research center integrating product research and development, intelligent manufacturing, talent training, academic exchanges, processing applications and other functions " China Ceramic Slate Research Center"was established here;
Golden Mantis Home design team visited Shunhui production base
In the morning of the same day, Shuncheng Ceramics Group’s fifth slate intelligent production line was also put into operation.
Golden Mantis Home design team visited Shunhui headquarters showroom
After the trip to the production base that day, they visited Shunhui's high-end international headquarters showroom, fully appreciated Shunhui's eye-catching products, unique design and innovative space display techniques, and all praised it.
Peng Changhua, Vice President of Shuncheng Ceramics Group and General Manager of Shunhui, was at the dinner Speech
At the following dinner, Peng Changhua, vice president of Shuncheng Ceramics Group and general manager of Shunhui, and Chen Xueshao, president of Golden Mantis Home, delivered speeches respectively, commenting on the design study tour titled "Golden Mantis Home × Shunhui" The delegation made a summary and looked forward to further cooperation between the two parties in the future.
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Zhongtaojun also learned that after the trip to Foshan, the Golden Mantis Home Study Tour team plans to go to Shenzhen to participate in the 2021 Shenzhen Fashion Home Design Week and the 36th Shenzhen International Furniture Exhibition to be held from March 17-21.
At this exhibition, Golden Mantis Home will join hands with Huawei HUAWEI HiLink and Shunhui to use the most cutting-edge home smart technology, the most fashionable ceramic tiles/slate products, and the most advanced home design concepts and techniques to create a home-related event. A visual feast that presents a high-quality and beautiful lifestyle. As a strategic partner of Golden Mantis Home, Shunhui will jointly participate in the 2021 Shenzhen Fashion Home Design Week and Shenzhen International Furniture Exhibition. All bricks and ceramic tile products displayed in its booth will be provided by Shunhui.
Why does Shunhui make Golden Mantis trust him so much? Perhaps we can get a glimpse of this from the intensive interactions and escalating cooperation between the two parties.
In July 2018, Golden Mantis inspected Shunhui. Through visits and exchanges, Golden Mantis gained a deeper understanding of Shunhui's products and brands, which laid a solid foundation for cooperation between the two parties, and the cooperation between the two parties also kicked off.
On November 9, 2019, the 2019 Golden Mantis·Home Partner Conference was grandly held at the Suzhou Golden Mantis headquarters. At the meeting, Shunhui won the honorary title of "Five-Star Excellent Supplier", and the quality of its products and services was once again recognized by Golden Mantis.
In April 2020, Golden Mantis inspected Shunhui for the second time and put forward new needs for Shunhui's development strategy. Shunhui passed the test again, and the in-depth cooperation between the two parties was further strengthened.
In June 2020, Shunhui attended the Golden Mantis·Home Mid-Year Conference and 2020 New Product Exhibition and spoke as a representative of the main material brand supplier. After the meeting, the participants visited the "New Product Exhibition Hall in the Sky" of Golden Mantis Home, and the Shunhui exhibition area aroused heated discussions.
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Such an intensive and in-depth interaction has allowed Golden Mantis to continuously enhance its understanding of Shunhui's product development, production, quality, brand influence, service capabilities, competitiveness, etc., and thus its trust in Shunhui, who speaks with strength, has gradually increased. deepen.
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The first listed decoration company, ranked first in the "Top 100 Chinese Architectural Decoration Industry" for 17 consecutive years, and the decoration company with the most "Luban Awards" - a total of 120 Luban Awards... Golden Mantis in China The strength and status in the field of architectural decoration can be called "one of the best".
Through the strategic cooperation with Golden Mantis, Shunhui has grasped the trend of complete decoration and fine decoration, followed the trend and taken advantage of it, and has achieved fruitful results in related fields.
For example: in the field of engineering, Shunhui took advantage of Golden Mantis to successfully win the bid for well-known construction projects such as the Zhuhai International Convention and Exhibition Center, and installed ceramic tiles into them; in the field of decoration, Shunhui walked into more than 100 Golden Mantis projects in large and medium-sized cities across the country. Directly operated stores, the influence and competitiveness have been further improved.
On the other hand, Golden Mantis has also achieved the goal of "high-end and strict selection to ensure quality" of ceramic tiles through strategic cooperation with Shunhui.
Golden Mantis·Jia has a strict quality control system and quality standards. The first is to carefully select cooperative brands to meet the positioning of mid-to-high-end customers, and at the same time, the corporate cultures of both parties can be compatible; to strictly select products, grasp mainstream models, and ensure quality, and product performance is better than national standards or industry standards; to carefully select services and product training , support, especially after-sales service of products must be timely and effective.
Chen Xueshao, President of Golden Mantis·Jia, spoke at the dinner< /span>
Zhong Taojun noticed at the "Golden Mantis Home , and at the same time further iteratively updates the product library of Golden Mantis Home, bringing high-end and carefully selected quality services to customers of Golden Mantis Home, maximizing the needs of consumers across the country, and truly achieving worry-free home decoration, making every choice Customers of Golden Mantis·Home are assured and satisfied.
In fact, Shunhui not only cooperates with Golden Mantis in the decoration/home improvement channel. Backed by the strong ceramic tile and slate production capacity of the "ceramics aircraft carrier" Shuncheng Ceramics Group, the "China Ceramic Slate Research Center" with a slate processing plant of more than 20,000 square meters, and its own brand influence, We have also launched comprehensive and diversified in-depth strategic cooperation with other well-known decoration design companies such as Shengdu, Zhongbo, Monkey King, and Shanghai Jiayuan.
Led by the trend of decoration, major enterprises in subdivided industries such as decoration companies, retail, customization, and single product are vying to seize the entrance to home improvement consumption traffic. For single-product companies such as building ceramics, the best way is to find strategic partners across the country, use the channels of complete equipment companies, and include products into the complete packages of leading equipment companies.
Shunhui has already taken the lead on this road and won the opportunity...
Author: Zen Can
