Xiangxiang City is affiliated to Xiangtan City, Hunan Province. "Since ancient times, there can be no army without Hunan, and the Hunan army in the world comes out of Xiangxiang." Xiangxiang once "gathered talents with hundreds of miles of land and maintained the overall situation with the power of an army" and "conquered eighteen provinces with troops from one county." After more than half a century, it has written a strong legacy in the modern history of China. One stroke. On September 19, the Xiangxiang Datang Hesheng Tile Flagship Store opened grandly in this city, the "birthplace of the Hunan Army", and achieved the "legend" of making profits immediately after opening.
▲The style of Xiangxiang
In the harsh environment where the traditional manufacturing industry is generally weak, ceramic tile stores are forced to face difficulties such as high rents, labor costs, channel changes, and retail restrictions. The average cultivation period of the newly opened store market is about 2 years. Stores that can achieve profitability during the normal cultivation cycle are very rare. Stores that can make profits after opening are very rare across the country, even a few years ago when the industry was most prosperous. From trial operation to official operation, rapid profitability was achieved in 3 months. This is another surprise that Xiangxiang Datang Hesheng Ceramics has brought to the industry. So, how did Xiangxiang Datang Hesheng Ceramics achieve profitability immediately after opening?
▲Xiangxiang Datang Hesheng Tile opening scene
▲Left: Ouyang Yong, general manager of Xiangxiang Datang Hesheng Ceramics Marketing Center, delivering a speech; middle: Datang Hesheng Ceramics Central China Sales Director Wan Tao delivers a speech; right: customer representative delivers a speech.
Headquarters personnel lead on-site assistance
In order to enhance the influence of terminal stores and increase sales, the professional team of Datang Hesheng Ceramics Headquarters has organized a systematic business development strategy for Xiangxiang Datang Hesheng Ceramics, and provided all-round assistance, training, and assistance from brands, products, channels, and activities.Help dealers quickly establish efficient teams, and lay a solid foundation for achieving profitability upon opening by following processes such as store construction, terminal empowerment, trial operation, and opening detonation.
▲Happy opening
Without excellent quality, how can we dare to meet world-class challenges
Xiangxiang Datang Hesheng Ceramics invited Olympic torchbearer and world Guinness record holder Zhang Zhenghui, the Chinese Iron Shoe King, to the scene in person to present a world-class performance "Iron Shoes Treading" to the owners. He pedaled and walked back and forth on the products of Datang Hesheng Ceramics with iron shoes weighing more than 400 kilograms. The stage shook slightly, but the products of Datang Hesheng Ceramics remained intact. After the owners witnessed the product quality of Datang Hesheng ceramic tiles, they were full of praise and rushed to place their orders.
▲The Iron Shoe King performs "Iron Shoes Stepping on Bricks"
The color philosophy of specialty stores provides reference for consumers’ home decoration
Ouyang Yong, general manager of the Xiangxiang Datang Hesheng Ceramics Marketing Center, said that with the new opening of Datang Hesheng Ceramics, the influence and popularity of the Datang Hesheng Ceramics brand in the Xiangxiang area will rise to a new level. At the same time, the color design of Xiangxiang Datang Hesheng Tile Store is mainly in plain colors, supplemented by soft furnishings with high saturation. The entire space layout forms a harmonious and dynamic visual environment, allowing consumers to achieve emotional pleasure. , to achieve a positive dialogue between the store atmosphere and consumers. The new appearance of Xiangxiang Datang Hesheng ceramic tiles brings new visual enjoyment and shocking aesthetic experience to consumers present, especially the display effect, which provides better reference value and material selection space for Xiangxiang citizens' home decoration.
▲Material selection area display
Brand is competitiveness
"The brand has spirit, the product has value, and the space has culture." After 16 years of ups and downs, Datang Hesheng Ceramics focuses on modern Chinese-style humanistic home art and culture, adhering to original design concepts, from world vision and international lifestyle to blending Chinese classic quintessence and modern elements, all showing Datang Hesheng Porcelain's long-established brand strength.
▲The shopping guide introduces Datang Hesheng ceramic tile products to the owners< /span>
▲Owners are rushing to make a decision
A number of preferential policies support opening activities
In view of this opening, Xiangxiang Datang Hesheng Ceramic Tile Joint Manufacturer grandly launched a number of popular special packages, which are supplied directly from the factory and provide consumers with maximum support directly from the products and prices. There are also many great discounts for buying bricks, such as gold for likes, cash for placing orders, buy one and get one free, and 100% winning rate for luxury home appliances, allowing the majority of owners and friends to enjoy a crazy brick-buying event.
▲Get as much cash as you want< /p>
▲The winning customer displays the prize
▲Buy bricks and smash golden eggs< /p>
In the past two months, Datang Hesheng ceramic tile terminal activities have been everywhere, including live broadcast shopping, brand alliances, home expos, and opening promotions in Changsha, Hunan, Yixing, Jiangsu, Zhenjiang, Fujian, Fuqing, Fujian, Lianjiang, Jiangxi, Xinyu, and Xingan , Jingmen, Hubei, Huizhou, Guangdong, Xintian, Hunan and other places. The activities in various regions were a complete success, and received very enthusiastic responses locally, and were also loved and recognized by the majority of owners.
Under the severe economic environment and fierce industry competition, in 2020, affected by the epidemic, the development trend of the home decoration market was sluggish. However, opportunities and challenges coexist. When everyone is at a loss about the future trend, Datang Hesheng Ceramics can still stand out in this predicament. The sales of products in specialty stores across the country are also extremely hot, which once again proves the brand of Datang Hesheng Ceramics. Strength, as well as Datang Hesheng Ceramics' innovative ability and effective response mechanism in facing difficulties.
(This article is provided by the enterprise)
