From August 18th to 21st, the first Hebei Gaoyi (International) Ceramics Expo and Trade Fair, the first exhibition of northern architectural ceramics in 2020, came to a perfect conclusion. This exhibition was crowded with thousands of merchants and was very exciting. More than 300 ceramic companies from across the country participated in the exhibition with new products. Dealers, buyers, and import and export traders from more than 20 provinces, municipalities, and autonomous regions made on-site purchases, and signed orders worth 1.56 billion yuan. Gaoyi was awarded the title of "Northern China (Gaoyi) Architectural Ceramics Demonstration Production Area".
Big leaders gathered together and tens of thousands of people witnessed the grand opening
On the morning of August 18, the first Hebei Gaoyi (International) Ceramics Expo and Trade Fair with the theme of "Green Ceramics, Brand Gaoyi" grandly opened at the Jizhongnan Smart Port in Gaoyi County. This is also the first time for Gaoyi Ceramics The Ceramics Expo was held for the first time in the industry’s 30 years.
Opening Ceremony
Academician of the Chinese Academy of EngineeringZhang Lianlian;
Chairman of the National Economic Research Association for City Development through Science and Technology, former Director of the Research Office of the Ministry of Science and Technology, and former Director of the Research Department of the Research Center of the Ministry of Science and TechnologyXu Heping;
Secretary General of China Building and Sanitary Ceramics AssociationPalace Guard;
Vice Chairman of China Council for the Promotion of International Trade Building Materials Industry BranchZhou Zhizhou;
Executive Chairman of Hebei Building Materials Industry AssociationLi Huaijiang;
Vice President of Xiongan Survey and Design Association, Secretary of the Party Committee, Chairman and Chief Architect of Hebei Architectural Design Institute Guo Weibing;
Level 2 Inspector of Hebei Provincial Department of Industry and Information TechnologyLi Yumin;
Director of the Raw Materials Department of the Hebei Provincial Department of Industry and Information TechnologyShi Qiwei;
Huang Tao, Deputy Director of the Foreign Cooperation Department of Hebei Provincial Department of Industry and Information Technology;
Secretary of the Gaoyi County Committee of the Communist Party of ChinaWan Shujun;
Deputy Secretary of the CPC Gaoyi County Committee and County MagistrateChen Hongfeng;
Senior consultant of China Building and Sanitary Ceramics Association, Secretary-General of Foshan Ceramics Industry Association, Professor of South China University of TechnologyYin Hong;
Visiting professor at Jingdezhen Ceramics University and president of Ceramic Information NewsOuyang Tiansheng;
" , leaders of government associations in Liaoning Faku, Shanxi Yangcheng and other production areas, business representatives, exhibiting company representatives, more than 50 media including Xinhua News Agency, CCTV, China People's Broadcasting Station, People's Daily Online, China News Network, Ifeng.com, and Hebei Daily China Construction First Engineering Bureau, Beijing Construction Engineering Group, Beijing Urban Construction Group, Hebei Road and Bridge Group, etc., which are undertaking the construction of Xiongan New Area, jointly witnessed the grand opening ceremony.
The opening day was crowded
Inheriting the kiln fire for thousands of years, creating the golden signboard of "Gaoyi Ceramics"
Wan Shujun, Secretary of the Gaoyi County Committee of the Communist Party of China, introduced at the opening ceremony that the Gaoyi ceramic industry has a history of more than a thousand years and was an important branch of the "Xing Kiln" in the Tang Dynasty. In recent years, the Gaoyi County Committee and the county government have vigorously implemented the construction of the ceramic industry Transform and upgrade, increase product research and development capabilities, improve marketing services, continue to polish the golden sign of "Green Ceramics, Brand Gaoyi", and persistently promote the building ceramics industry to increase categories, improve quality, and create brands, creating a high-quality, complete category The whole industrial chain, "South Foshan, North Gaoyi" regional brands are taking shape, and the ancient ceramic industry is glowing with new vitality and vitality.
At present, ceramics has become the first pillar industry in Gaoyi County and one of the 102 characteristic industrial clusters in Hebei Province. It has been rated as a demonstration industry cluster in Hebei Province, a demonstration industry cluster for small and medium-sized enterprises in Hebei Province, and a key industrial cluster in Shijiazhuang City. , one of the top ten characteristic industries in Shijiazhuang City, etc., and won the honorary titles of Famous County of Architectural Ceramics in Hebei Province and Characteristic Industrial Base of Architectural Ceramics in Hebei Province..
Wan Shujun, Secretary of the Gaoyi County Committee of the Communist Party of China, delivered a speech
Li Huaijiang, executive president of the Hebei Provincial Building Materials Industry Association, praised that the first Gaoyi Ceramics Expo is a conference of cross-epochal significance and will play a huge role in promoting the development of Gaoyi ceramics industry. Li Huaijiang said that Gaoyi ceramics industry has a long history of development and has been passed down for thousands of years. It is an important construction ceramics production base in the north. At present, Gaoyi construction ceramics production scale accounts for more than 50% of Hebei Province's construction ceramics production capacity. In order to better develop Gaoyi ceramics career, he put forward three suggestions for the development of Gaoyi Ceramics: First, vigorously carry out product innovation, and each company should dig deep into corporate users, continue to lead the trend of consumption upgrades, and strengthen innovation in appearance design, functional development, marketing, etc.; second, It is to strive to create high quality, and each enterprise cultivates and promotes the craftsman spirit of excellence, establishes the business philosophy of quality first and reputation first, promotes brand revolution, takes the development path of winning by quality and strengthening the enterprise by quality, and accelerates the move towards high-quality manufacturing and wins the market ; The third is to strive to create famous brands. All companies must enhance brand awareness, consolidate the foundation for brand development, enhance product added value and soft power, promote the transformation of Gaoyi products into Gaoyi brands, and help realize the Gaoyi brand.
Li Huaijiang, Executive Chairman of Hebei Building Materials Industry Association, delivered a speech
Guo Weibing, vice president of Xiongan Survey and Design Association, party committee secretary, chairman and chief architect of Hebei Architectural Design Institute, said that the construction of Xiongan is a national event and a thousand-year city. Today, there are many tower cranes in Xiongan, day and night. At the same time, how Hebei ceramic enterprises can better participate in the construction of Xiongan is a question worth thinking about. This is both an opportunity and a challenge. Gaoyi County has good transportation conditions and a good geographical location, which will definitely play a role in the construction of Xiongan. "We will better integrate with Gaoyi Ceramics in future work, introduce Gaoyi Ceramics to Xiongan and the whole country, and help Gaoyi Ceramics take off."
Guo Weibing, Vice President of Xiongan Survey and Design Association, Secretary of the Party Committee, Chairman and Chief Architect of Hebei Architectural Design Institute, delivered a speech
Gaoyi was awarded the title of "Northern China (Gaoyi) Architectural Ceramics Demonstration Production Area"
At the opening ceremony of this Ceramics Expo, the China Architectural and Sanitary Ceramics Association awarded Gaoyi County the title of "Northern China (Gaoyi) Architectural Ceramics Demonstration Production Area". This is another city card and city card obtained by Gaoyi County. Honor.
Zhu Baohua, deputy secretary-general of the China Building and Sanitary Ceramics Association, read out the "About the Award of the "North China (Gaoyi)" Award to Gaoyi County, Hebei Province ) Architectural Ceramics Demonstration Production Area"
Gong Wei (left), Secretary General of China Building and Sanitary Ceramics Association, Xiang Gaoyi County license
Two major strategic signings will promote the internationalization and intelligence of Gaoyi Ceramics
In recent years, in order to accelerate the cross-ocean export of Gaoyi ceramics, the Gaoyi production area has continuously integrated efforts, deeply integrated excellent domestic and foreign export trade resources, and continued to enhance the "going global" efforts of Gaoyi ceramics. In order to accelerate the development of overseas markets for Gaoyi ceramics, at the opening ceremony that day, the Foshan Chancheng District Import and Export Enterprises Chamber of Commerce and the Gaoyi County Ceramics Industry Association signed a strategic cooperation agreement on-site.
Gaoyi County Ceramics Industry Association and Foshan Chancheng DistrictThe Chamber of Commerce of Import and Export Enterprises signed a strategic cooperation agreement
At the same time, the country continues to promote the application of industrial Internet in the manufacturing field, reducing costs and increasing efficiency through automated and intelligent production methods, helping the manufacturing industry extend the industrial chain, and promote the transformation and development of the manufacturing industry. In order to improve the high-quality development of Gaoyi Ceramics, Gaoyi County has been maintaining close contact with the Kaos COSMOPlat Industrial Internet Platform, the leader in the field of industrial Internet. At the opening ceremony of the day, Gaoyi County and Kaos COSMOPlat Industrial On-site signing on the Internet platform.
Gaoyi County People’s Government signed a strategic cooperation agreement with Kaos Industrial Internet
With the signing of the two major strategic contracts, Gaoyi Ceramics will continue to strengthen exchanges, information exchange and understanding with Foshan's outstanding export enterprises and Haier Industrial Internet Platform, and promote Gaoyi Ceramics to move towards a higher level of internationalization. , informatization and intelligence, improve production efficiency, expand marketing channels, and polish the Gaoyi Ceramics brand.
The officiating guests jointly opened the first Gaoyi Ceramics Expo
Gaofeng "discussed swords" and provided suggestions for the development of Gaoyi Ceramics
On the afternoon of the 18th, the 2020 Gaoyi Ceramic Industry Development Summit Forum with the theme of "Green Manufacturing, Ecological Gaoyi" was held. Top experts and famous economists in the field of ceramics are specially invited to provide professional and cutting-edge development ideas for the development of Gaoyi ceramics industry and promote the high-quality development of Gaoyi ceramics industry.
Wang Dongdong, former vice president of the Central Party School (National Academy of Administration), representative of the 13th National People's Congress, and member of the Financial and Economic Committee of the 13th National People's Congress, is a famous economist and a national leader in promoting science and technology. Xu Heping, Chairman of the Economic Research Association, former director of the Research Office of the Ministry of Science and Technology, former director of the Research Department of the Research Center of the Ministry of Science and Technology, well-known industry expert, senior consultant of the China Building and Sanitary Ceramics Association, Foshan CeramicsYin Hong, secretary-general of the industry association, Ren Xiuli, member of the Standing Committee of Gaoyi County Party Committee and executive deputy county magistrate, Ouyang Tiansheng, visiting professor of Jingdezhen Ceramics University and president of "Ceramic Information", as well as Henan Neihuang, Liaoning Faku, Guangxi Tengxian, Sichuan Jiajiang, Representatives from government associations in major construction ceramic production areas such as Jiangxi Gao'an, and senior representatives from Foshan ceramic companies such as Mona Lisa, Bode, Jinyitao, and Tongli attended the forum.
2020 Gaoyi Ceramic Industry Development Summit Forum Site
Ouyang Tiansheng, president of "Ceramic Information", introduced that with the strong support of the Gaoyi County Party Committee and County Government for the construction and ceramics industry, the "2020 Gaoyi Ceramics Industry Development Summit Forum" was held. He hopes that through this forum, Gaoyi will promote the The concept of green ceramic production strengthens the determination of enterprises to make intelligent products, innovates development concepts, takes green, high-end, branding, and internationalization as development goals, and accelerates dialogue with the entire industry with a broad vision and open mind to wipe out Show off the business card of the production area, build the "Gaoyi Ceramics" regional brand, and create a complete Gaoyi Ceramics brand ecological chain.
Ouyang Tiansheng, visiting professor of Jingdezhen Ceramics University and president of "Ceramic Information", delivered a speech
Ren Xiuli, member of the Standing Committee of the Gaoyi County Party Committee and executive deputy county magistrate, interpreted the development, current situation and development direction of Gaoyi's ceramic industry. In the past 30 years, Gaoyi's architectural ceramics industry has achieved certain results in product research and development, brand building, and environmental protection management. At the same time, it also faces pressures such as energy conservation and emission reduction, market downturn, saturated production capacity, and uneven energy costs. Relying on Xiongan New Area's large-scale building materials demand, unique transportation advantages and stable supply chain, Gaoyi Ceramics will focus on planning and leadership in the future, supporting the development of associations, paying close attention to brand building, fully exploring the market, and building an innovation platform. .
Member of the Standing Committee of Gaoyi County Party Committee and Executive Deputy County Magistrate RenXiuli interprets Gaoyi ceramics industry
Gong Wei, secretary-general of the China Building Ceramics and Sanitary Ceramics Association, presented "Interpretation of Development Policies and Trends of China's Building Ceramics Industry". He said that due to various factors such as real estate policy, the Sino-US trade war, policy iterations, environmental protection standards, and the impact of the epidemic, global ceramic consumption dropped by 9.7%, the kiln opening rate of domestic production lines dropped sharply, and the export market was severely frustrated. It is expected that in 2020, domestic ceramic tile production will decline by 15%-20%. This requires that construction and ceramics companies must enhance their core competitive advantages, move towards green manufacturing and intelligent manufacturing, and at the same time explore emerging blue ocean markets such as prefabricated buildings and integrated bathrooms, and accelerate product iteration and innovation.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association, delivered a speech< /span>
Wang Dongjing delivered a keynote speech on "National Macroeconomics and Enterprise Development" and conducted a comprehensive analysis and interpretation of enterprise development from the perspective of macroeconomic development. He pointed out that domestic consumption, investment and economic development are currently insufficient, so it is necessary to stimulate effective demand, learn from domestic companies and products with absolute advantages, pay attention to exports, and transform export products with comparative advantages into exports with absolute advantages. product.
Former Vice President of the Central Party School (National School of Administration), Representative of the 13th National People's Congress , Wang Dongdong, member of the Financial and Economic Committee of the 13th National People’s Congress, delivered a keynote speech
Xu Heping took "Innovative Development of Manufacturing Industry under Great Change" as the theme, provided new ideas for Gaoyi Architectural Ceramics in brand innovation, product innovation and other aspects. He pointed out that the essence of "big changes" is innovation. In the future, new manufacturing, new energy, industrial Internet, and digital economy will gradually emerge as emerging industries. Develop digital manufacturing, such as industrial robots, smart equipment and smart factories, develop service manufacturing, such as personalized customized services, online precision marketing, overall solutions, online and offline overall marketing, digital transformation of enterprises, enhance the industrial foundation and industrial chain, and build an industry The new ecology, responding to major changes with innovation, will be a new breakthrough point for the manufacturing industry to seek innovative development.
Famous economist, chairman of the National Economic Research Association for City Development through Science and Technology, former director of the research office of the Ministry of Science and Technology, Ministry of Science and Technology Xu Heping, former director of the Research Department of the Research Center, gave a speech
Yin Hong, secretary-general of the Foshan Ceramics Industry Association, said that the cumulative output of ceramic tiles nationwide in the first half of 2020 was 4.544 billion square meters, a year-on-year decrease of 5.78%; the total output value of Foshan Ceramics in the first half of 2020 was 31.811 billion yuan, a decrease of 21.8%; 1- In June, the export volume of construction ceramics was -27.9%, and the export value was -17.4%...These sets of data show that the development situation of the construction ceramics industry has undergone earth-shaking changes, and dealers must seize the product trends, such as rock Boards, thick bricks, etc., rapid transformation.
Senior Advisor of China Building and Sanitary Ceramics Association, Secretary-General of Foshan Ceramics Industry Association Yin Hong makes industry analysis
At the same time,Yin Hong put forward several suggestions for the regional brand building of Gaoyi Ceramics: establish a centralized display of Gaoyi Ceramics, hold necessary ordering meetings, purchasing festivals, exhibitions, and forums; go to other Participate in collective exhibitions in production areas, organize and promote the overall concept of "Gaoyi Ceramics"; establish central exhibition halls, centralized stores, marketing centers, headquarters bases, and ceramic museums; host annual meetings of national associations, societies, and standard committees, and industry summits; ceramics Town construction; development of pan-home products, soft decoration, etc. coordinated with ceramics.
In the post-epidemic era, Gaoyi Ceramics embarks on a new journey
The 2020 Gaoyi Ceramics Export Forum and Cooperative Sellers/Distributors Summit were held simultaneously on the afternoon of August 19th. This summit focused on the discussion of export and dealer models as its core idea. The purpose is to hope that in the post-epidemic era, the economy will continue to In the context of recovery, explore more possibilities for Gaoyi Ceramics channel expansion.
Summit site
Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, ceramic export trade expert, senior engineer of the National Key Laboratory of Building and Sanitary Ceramics Testing, Liu Yamin, deputy secretary-general of the Building and Sanitary Ceramics Committee of the Chinese Ceramic Society, visiting professor of Jingdezhen Ceramics University , President of "Ceramic Information" newspaper Ouyang Tiansheng, cultural director of Mona Lisa Group Co., Ltd. Wang Li, ceramic marketing expert, visiting professor of Jingdezhen Ceramics University, managing director of Foshan Tongli Ceramic Technology Co., Ltd. Zhang Nianchao, Yibo Holding Group Zhao Baoen, executive deputy general manager of Jizhongnan Intelligent Port, Zhang Haoqi, vice president of Foshan Chancheng District Import and Export Enterprises Chamber of Commerce and chairman of Guangdong Yueshan Import and Export Co., Ltd., Chen Hongfeng, deputy secretary of Gaoyi County Committee of the Communist Party of China and county magistrate, Gaoyi County People's Congress Li Shiqing, deputy director of the Standing Committee, Kang Ping, deputy head of the Gaoyi County People's Government, Lu Shujun, vice chairman of the Gaoyi County CPPCC, Feng Suju, secretary of the Party Working Committee and director of the Management Committee of Gaoyi County Economic Development Zone, and other leading guests, governments of various production areas , association leaders, and business representatives attended.
Zhao Baoen, executive deputy general manager of Jizhongnan Smart Port
Zhao Baoen, executive deputy general manager of Jizhongnan Smart Port, delivered a speech at the "Gaoyi Ceramics Export Forum and Cooperative Sellers/Dealers Summit" and said that Jizhongnan Smart Port is the largest in the Beijing-Tianjin-Hebei region invested and constructed by Yibo Holdings The multimodal international dry port has built a multimodal commercial and trade logistics transportation network of road, rail, sea and air that radiates across the country, providing strong logistics support for domestic and foreign trade in Gaoyi's construction and ceramics industry.
Ceramics export trade expert, senior engineer of the National Key Laboratory of Testing of Building and Sanitary Ceramics, China Ceramic Society Building and Sanitary Ceramics Liu Yamin, Deputy Secretary-General of the Special Committee
At this summit, Liu Yamin, a ceramic export trade expert, senior engineer of the National Key Laboratory of Architectural and Sanitary Ceramics Testing, and deputy secretary-general of the Architectural and Sanitary Ceramics Committee of the Chinese Ceramic Society, reviewed the progress of 65 countries along the “Belt and Road” The socio-economic and consumer demands as well as the national market access systems of the world's major ceramic tile importing countries will be interpreted.
In response to the problems that Gaoyi Ceramics has in the field of ceramic tile exports, Liu Yamin put forward several pointsSuggestions: In terms of technical marketing, understand the technical requirements for imports from various countries, explore the advantages of products, and ensure the stability of product quality; establish a public service platform for the export ceramic industry by relevant governments/industry organizations; focus on solving common problems in Gaoyi ceramic export; do not Regularly attract famous foreign trade companies from Foshan, Shanghai, etc. to communicate; through the influence of exports, we will promote the domestic brand advantage of Gaoyi Ceramics; in terms of domestic marketing and publicity, we will use the quality, influence, and thinking of exports to further establish " Gaoyi Ceramics" is a regional brand.
Zhang Haoqi, Chairman of Guangdong Yueshan Import and Export Co., Ltd.
Zhang Haoqi, Chairman of Guangdong Yueshan Import and Export Co., Ltd., conducted an in-depth analysis of the current ceramic tile export situation in the special sharing of "Current Situation, Opportunities and Challenges of Ceramic Tile Export", and made an in-depth analysis of Gaoyi Ceramics' move towards a higher level of internationalization. made suggestions.
Zhang Haoqi believes that due to many reasons such as anti-dumping, the continuous encroachment of the low-end market, the transformation and upgrading of the manufacturing industry encountering huge bottlenecks, more and more companies voluntarily giving up the "low price and volume" model, and the lack of brands, China's ceramic tiles have Exports continue to decline. If Gaoyi Ceramics wants to go overseas, it can take the following measures: creating special products; strengthening cooperation with trading companies; establishing an independent export department; looking for overseas strategic partners; actively and effectively participating in domestic and foreign exhibitions; strengthening external exchanges and broadening horizons; uniting with channel partners, Setting up factories overseas; taking advantage of local government incentives; establishing overseas branches or overseas direct stores and overseas mergers and acquisitions; becoming a leading enterprise in production areas; building a strong industry organization and other measures.
Zhang Nianchao, ceramic marketing expert, visiting professor at Jingdezhen Ceramics University, and managing director of Foshan Tongli Ceramic Technology Co., Ltd.
Zhang Nianchao, a ceramic marketing expert, visiting professor at Jingdezhen Ceramics University, and managing director of Foshan Tongli Ceramic Technology Co., Ltd., shared "How to Build a New Ecosystem for Win-win Cooperation among Manufacturers" at the summit. He believes that every enterprise must first determine whether its manufacturer relationship is a buyer-seller relationship or a cooperative relationship. The buyer-seller relationship is a pure money and goods relationship, and the starting point of a cooperative relationship is a dream and the future.
As for the new trends in 2020, Zhang Nianchao believes that it is not that it is difficult to do business, cooperate, or make money, but thatIt is the failure of many means, the reconstruction of the new international order, and the return of consumption to the original meaning of human nature, including channels, consumption, products, and prices.
Where is the future of ceramic distribution? Zhang Nianchao believes that the only way out is to save it yourself, and companies will no longer have the mainstream model of previous years. "For example, in the earliest product models, big store models, and channel models, you may succeed as long as you keep up. Now you have to do your best to succeed."
Monalisa Group Cultural Director Wang Li
In recent years, the country has continued to promote cleaner production and green manufacturing. As an important place in the capital, Hebei has always been the region with the most stringent environmental protection requirements in the country. In the future, as environmental protection policies will only become more and more stringent, Gaoyi Ceramics' How can cleaner production be improved? Wang Li, cultural director of Mona Lisa Group, shared "Clean Production and Green Development of Ceramics" at the meeting, taking Mona Lisa's green production as an example.
With fruitful results, the first exhibition of Northern China Architectural Ceramics 2020 came to a perfect conclusion
The first Gaoyi Ceramics Expo has a high degree of marketization, a large area of temporary exhibition halls, a large number of exhibitors, and a large number of buyers visiting the exhibition, all of which set a record for the first exhibition in each production area.
On the afternoon of August 21, the signing ceremony, results release and commendation meeting for outstanding exhibitors of the first Hebei Gaoyi (International) Ceramics Expo and Trade Fair were held grandly at the Gaoyi County Government.
At the meeting, many Gaoyi Ceramics Expo exhibitors signed supply agreements or strategic cooperation agreements with buyers.
Lebanese foreign businessman Fuzhou Lihaoshitong Trading Co., Ltd. signed a contract with Gaoyi Fulong Ceramics
Foshan Panpan Jingjing Ceramics Sanitary Ware Co., Ltd. signed a contract with Gaoyi Fulong Ceramics
Guangdong Foshan Athens Ceramics Co., Ltd. signed a contract with Gaoyi Huili Porcelain Industry< /span>
Hebei Jashiju Building Materials Co., Ltd. signed a contract with Gaoyi Yuzhu Ceramics
Foshan European and American Mansion signed a contract with Gaoyi Lima Building Ceramics
Henan Anyang Lanou Trading Co., Ltd. signed a contract with Gaoyi Xinxiang Ceramics< /span>
Chen Hongfeng, deputy secretary of the Gaoyi County Party Committee and head of the Gaoyi County People's Government, released the results of the first Hebei Gaoyi (International) Ceramics Expo:
Chen Hongfeng, deputy secretary of the Gaoyi County Party Committee and head of the Gaoyi County People's Government, released the results
The first Hebei Gaoyi (International) Ceramics Expo and Trade Fair opened grandly on August 18. As the first exhibition of architectural ceramics in northern China in 2020, this exhibition has received widespread attention and praise from all walks of life. The exhibition has achieved great results. The overall influence and passenger flow of the exhibition far exceeded expectations. Therefore, the exhibition time of this exhibition has been extended by one day on the basis of the original schedule. The actual exhibition time of this exhibition is August 18th-August 21st. Next, I will announce to you the relevant results of this Gaoyi Ceramics Expo. Looking back at this Ceramics Expo, we can see the following five main features and achievements:
This exhibitionMeeting - advanced scale, high-quality products. The exhibition area of this Ceramics Expo exceeds 40,000 square meters, with more than 50 fixed exhibition halls, 200 finely decorated booths, and a temporary exhibition area of nearly 7,000 square meters. The exhibition attracted more than 200 domestic and foreign ceramics and supporting companies to participate in the exhibition. Products include rock slabs, large slabs, medium slabs, full-body marble, antique bricks, permeable bricks and other industry-leading products. Whether it is the display area or product types, the Gaoyi Ceramics Expo is truly the "No. 1 Architectural Ceramics Exhibition in Northern China in 2020".
This exhibition will be held online and offline simultaneously. In order to better improve the dissemination and influence of the exhibition, this Gaoyi Ceramics Expo broke the traditional exhibition service model and adopted an online and offline joint exhibition model, using Internet information flow, small programs and other technologies to integrate ceramics into the exhibition. Upstream and downstream products are displayed, exhibited, and traded online. Through various functions such as online display, live broadcast promotion, supply and procurement docking, and online negotiation, it breaks through space limitations and realizes the transformation from "face-to-face" to "screen-to-screen". It fully reflects the advantages of low display cost, fast communication speed, wide audience, and convenient transactions.
The Online Gaoyi Ceramics Expo uses modern Internet technology to develop a new brand online exhibition hall system for this exhibition to help exhibitors display new technologies and new products, achieve precise communication and docking between enterprises and buyers, and fully develop New platforms and new channels for corporate marketing. During the exhibition, the Online Gaoyi Ceramics Expo conducted online live broadcasts of the exhibition opening ceremony, related forums, Gaoyi Ceramics Industry Development Symposium and other activities. As of 15:00 on August 20, the number of visitors to the online Gaoyi Ceramics Expo has reached 218,000. With the afternoon of the 20th and the whole day of the 21st, the total number of visitors to the online Gaoyi Ceramics Expo is expected to exceed 260,000 visitors. At the same time, the Gaoyi County Government also seized the opportunity of online live broadcasts and used the live broadcast room of the Gaoyi Online Ceramics Expo to promote Gaoyi ceramic tiles, ceramic tea sets, etc. to netizens across the country on the day of the opening ceremony. Products, endorsed by Gaoyi Porcelain Industry. On the day of the live broadcast on August 18, it attracted a total of 1.05 million netizens to watch online.
This exhibition is full of highlights and far-reaching significance. At the opening ceremony of the exhibition, the China Architectural and Sanitary Ceramics Association awarded Gaoyi County the honorary plaque of "Northern China (Gaoyi) Architectural Ceramics Demonstration Production Area", setting a precedent for Gaoyi to launch a regional ceramics brand and having far-reaching influence. At the same time, we also witnessed the centralized release of new products of Gaoyi Ceramics, witnessed the leaders of Hebei Building Materials Industry Association and Xiongan Survey and Design Association providing advice and suggestions for Gaoyi Ceramics, and witnessed the cooperation between Gaoyi County Ceramics Industry Association and Foshan Chancheng District The Chamber of Commerce of Import and Export Enterprises, the Gaoyi County People's Government and the Kaos COSMOPlat Industrial Internet Platform signed a strategic cooperation agreement, etc. These landmark measures will surelyIt will further assist the regional brand building of Gaoyi Ceramics, enhance the influence of the brand, enhance the visibility of Gaoyi Ceramics, and continuously increase the added value of products. We will make better use of Gaoyi's location advantages, continuously strengthen the exchange of resources, information exchange and understanding between Gaoyi Ceramics and Xiongan New Area, and deepen the strategic cooperation between the two parties. It will continue to promote the application of industrial Internet in the field of ceramic manufacturing and promote the improvement of automation and intelligence level of Gaoyi Ceramics. It will definitely accelerate the expansion of Gaoyi Ceramics into overseas markets and promote the market from regionalization to a higher level and even internationalization.
This exhibition has a clear theme and focuses on hot topics. During the exhibition, the organizers organized the 2020 Gaoyi Ceramics Industry Development Summit Forum, Gaoyi Ceramics Export Forum and Cooperative Sellers/Dealers Summit, Gaoyi outstanding enterprises concentrated visits and exchanges, Gaoyi Ceramics Industry Development Symposium and other distinctive themes, Various activities.
In addition, this exhibition has a large number of merchants and has achieved fruitful results. This Ceramics Expo attracted ceramic industry elites, exhibitors and experts from more than 20 provinces, municipalities and autonomous regions including Hebei, Henan, Guangdong, Jiangxi, Anhui, Zhejiang, Jiangsu, Shandong, Shanxi, Shaanxi, Inner Mongolia, Liaoning and Guangxi. Buyers gathered in Gaoyi to discuss the future development of ceramics.
During the exhibition, various ceramic manufacturers in Gaoyi organized a series of unique negotiation and exchange and other marketing activities. Each enterprise seized business opportunities, expanded the market, signed a number of ceramic product sales agreements and project investment cooperation agreements, and established A number of business contacts were established, which effectively enhanced the visibility and influence of Gaoyi Ceramics Expo. According to statistics, the amount of various product purchase and sales agreements signed during this Ceramics Expo reached 1.56 billion yuan.
According to accurate passenger flow statistics, 38,000 people visited the ceramics exhibition and various exhibition activities on August 18th and 19th alone. Adding the two days of August 20th and 21st, the total number of visitors is expected to be It will reach more than 58,000 passengers. At the same time, major media pushed various text, picture and video reports, making the audience of the first Gaoyi Ceramics Expo exceed 100 million. Xinhua News Agency, CCTV, People's Daily Online, China News Service, Phoenix.com, Sina.com, Sohu More than 50 media outlets including.com, Tencent, Hebei Daily, Hebei TV, Great Wall Network, Yanzhao Metropolis Daily, Shijiazhuang Daily, Shijiazhuang TV, Shijiazhuang People's Broadcasting Station, and Shijiazhuang Press reported on the opening ceremony, exhibition, and related activities. .
Next step, Gaoyi Ceramics will take the hosting of this Ceramics Expo as an opportunity to actively connect with the national “One Belt, One Road” strategy on the basis of adhering to high-quality development, continue to expand its visibility and influence, and strive to create “Northern China” Architectural Ceramics Demonstration Production Area”.
Finally, in view of the performance during the exhibition, the Gaoyi County Ceramics Industry Association and the First Hebei Gaoyi (International) Ceramics Expo Organizing Committee combined the exhibition cooperation efforts and exhibition contributions of the exhibitorsFrom multiple dimensions such as level, quality of exhibiting products, booth design, publicity and promotion, 13 outstanding exhibitors were selected and commended.
Enterprises awarded: Huili Porcelain, Lima Ceramics, Yuzhu Ceramics, Fulong Ceramics, Xinxiang Ceramics
Companies awarded the commendation: Yuexin Ceramics, Huide Ceramics, Hecheng Ceramics, Eryou Ceramics
Enterprises awarded: Shaanxi Coal Environmental Protection, Jizhongnan Smart Port, Yi Bo Building Materials City, Hengli Ceramics
