On June 3, Tao Yuanshuai Ceramics resolutely launched a special training camp for all sales elites in Guangdong District, including brand upgrade, exhibition hall construction, product knowledge, sales skills and other aspects. Sharing and training, in conjunction with the brand's comprehensive upgrade strategy, Tao Yuanshuai Ceramics has strengthened its internal skills and quality, and actively created professional sales elites.
Brand image upgrade, new visual system
In 2020, Tao Yuanshuai Tile has launched a brand upgrade strategy, re-adjusting and upgrading the VI system, exhibition hall image, etc., to make the brand image more distinctive and prominent, through extreme simplicity The open presentation of the design style achieves the perfect blend of rationality and sensibility in the overall space.
At 10 a.m., Tao Yuanshuai’s headquarters had gathered more than 100 dealers from all over Guangdong, and the scene was bustling with people. Under the leadership of Headquarters Space Design Director Luo Muzhenluo, he explained the brand tone, spatial layout, and design standards of the entire exhibition hall, including lighting standards, soft decoration standards, product application standards, etc.
Mr. Luo said, "The construction of terminal stores across the country has also been adjusted and upgraded simultaneously. From the stairs to the floor to the walls, the textures are connected end to end.Infinite extension weakens the constraints of the home frame, brings the ultimate visual effect, pushes the beauty of natural stone and the "large" experience of space to a new dimension, and injects more artistic possibilities into the space. ”
Consolidate product foundation and improve terminal services
Li Song, Marketing Director of Tao Yuanshuai and Executive Dean of Haoshuai Business School, focused on the current and future market development trends, with the theme of "Heroes on the cusp of the storm", from the 2020 Super Store The profit system "Five-Star System" decrypts the five dimensions of talent strategy, product strategy, store management, marketing, and customer management, and analyzes the transformation and upgrading of brand strategy in 2020. It not only allowed the on-site students to have an in-depth understanding of the brand strength of Haoshuai Enterprises, but also enhanced their confidence in Tao Yuanshuai Ceramics in the Guangdong market.
Lay the foundation and refine your internal skills< /strong>
In the afternoon, Mr. Lin Guangyun, the strategic consultant of Haoshuai Enterprises, shared the courses of "Six Meridians of the Sword". These courses are all from Mr. Lin's more than 20 years of store operation management in the ceramic industry. Summary of experience; targeted at passing onDistributors of the unified building materials and ceramics industry, dealer operators, corporate operators and corporate marketers discussed the six steps and one thinking on how to "sell" and "sell" in stores, as well as market promotion, terminal actual combat, market analysis and diagnosis, regional Marketing management of the market has proposed a series of strategies, methods, and action decompositions.
During the training process, the students devoted themselves seriously and took out their mobile phones and notes to record, and combined them with their own experience to create sparks of passion and wisdom.
Brand development is inseparable from the improvement of terminals. After a day of study, every sales elite has gained a lot from this feast of knowledge. I hope everyone will not forget their original aspirations. Buck the trend and improve the brand’s core competitiveness! Standing at a new starting point in 2020, Tao Yuanshuai Ceramics will continue to use its hard quality and real strength to bring more products and better services to the Chinese market, and build a better living space for more Chinese families!
