Wen/Zen Can
Under the COVID-19 epidemic, as the economy has been hit hard and the market continues to be weak, a large number of companies that have resumed work and production but are still unable to operate normally have started online live broadcast modes. Some have paid heavily to invite Internet celebrities or trainers to play the leading role. Some push internal employees to the center of the stage, and some even involve the boss himself, just to win more opportunities and space for survival.
There is such an entrepreneur. The reason why he personally does online live broadcasts is mainly to selflessly share his company's successful experience in fighting the epidemic with everyone. This entrepreneur is Ouyang Tiansheng, president of Foshan Poyang Chamber of Commerce and chairman of Otao Technology.
On April 17, from 15:00 to 16:00, Ouyang Tiansheng broadcast simultaneously in three live broadcast rooms on the Xiaoetong and Douyin platforms, sharing actual combat with the theme of "The Way of Nature, Tips for Fighting the Epidemic" Useful information to help small and medium-sized enterprises overcome difficulties.
Ouyang Tiansheng, Chairman of Otao Technology
One of the useful information
Practice the essence of business with "three hearts"
" Several mechanisms drive human nature, and culture warms people's hearts. - Ouyang Tiansheng"
Perhaps many bosses know that the essence of business is human nature, but very few can truly understand and implement it in business management. Ouyang Tiansheng not only deeply understood the nature of business, but also actively practiced it in actual business operations, especially during the epidemic period, and creatively put forward the "three hearts" rule for running his own business: First, it is to establish The boss's confidence; the second is to win the hearts of employees; the third is to win the hearts of customers.
During the live broadcast, Ouyang Tiansheng expressed many wonderful views around the "Three Hearts". For example, "To overcome the impact of the epidemic, entrepreneurs must first have confidence", "Inspiring employees' love for the company is the greatest potential", "Customer distrust is the greatest cost", etc.
That's what Ouyang Tiansheng said, and that's what he did.
In the face of the epidemic, he led all Otao employees to actively change their concepts under the epidemic, strive to reduce costs and increase efficiency, and implement cost control into the specific work of top leaders and each position. Through a series of effective measures such as reviewing administrative expenses, implementing refined management, optimizing logistics and transportation (taking advantage of the national policy of exempting high-speed tolls and falling oil prices, and using logistics return trucks), Otao Technology squeezed out millions of Yuan can be saved in administrative costs.
From February 18th to 20th, at the beginning of the resumption of work in various business sectors of Otao Technology, he immediately announced that there would be no layoffs or salary cuts this year. At the same time, on the premise of putting employees' safety and health first to ensure epidemic prevention and control, Otao Technology has also implemented a series of effective measures to help employees cope with difficulties during the epidemic: establishing an epidemic emergency fund to relieve financial pressure Employees can borrow money from the company for emergencies; a flexible working time system is implemented so that employees who need to take care of children at home can go to work one hour later and leave one hour earlier. Setting up a children's area to take care of the children of employees whose children are left unattended during school holidays is a measure that has been implemented for many years...Otao Technology has integrated the business philosophy of "employees first" into every aspect of the company's operations, and has won awards before It has won the loyalty of countless employees, and after the outbreak, it has inspired the potential of all employees through people-to-people exchanges.
Under his leadership, Otao Technology focuses on user thinking and has won the trust of customers with its "three meanings" - goodwill, respect, sincerity and "three uses" - intention, affection and sincerity (value) . Based on a clear understanding of the five types of enterprises: "transaction type, product type, customized type, warm type, and sunshine type", Otao Technology takes the lead in breaking the unspoken rules of the industry, strives to promote sunshine purchasing and sunshine sales, and reduces production costs for customers; at the same time We have implemented a customer cooperation model of never abandoning or giving up, and have reached strategic partnerships with high-quality customers. During the epidemic, we have made every effort to provide customers with high-quality and high-priced products and work with customers to cope with cost pressures. In addition, we have also thoughtfully provided services to customers during the epidemic. Send medical protective masks to customers to meet their urgent needs.
Because of the implementation of the "Three Hearts", Otao Technology has not only reduced tangible costs such as management expenses and customer distrust, the biggest intangible cost, but also inspired employees' love and loyalty to the company, achieving the goal of resuming work for all employees and nearly 100 employees. % excellent operating performance in resumption of production.
Dry information 2
Build a learning organization and achieve resonance at the same frequency
“Only learning can make you powerful, and only learning can lead you to immortality. To learn, you must lead the team to learn together and achieve resonance at the same frequency. ——Ouyang Tiansheng”
As the founder of Otao Technology, he injected the gene of learning into the company from the day it was founded.
Like most companies, the initial conditions for the establishment of Otao Technology were relatively difficult. But as long as it was for learning, Ouyang Tiansheng devoted himself actively regardless of the cost. Compared with some companies where only the boss participates in the training or asks senior executives to participate in the training, at Otao Technology, the boss often takes the entire team to participate in the training. This was already well-known in the industry at that time.
He said with emotion in the live broadcast that when he started his business, faced with the problem of too much heat caused by all employees crowded into the conference room for training, Otao Technology overcame the difficulties and squeezed out a large sum of money from tight funds. The money was used to purchase and install air conditioners, which greatly improved learning conditions.
Because it has always firmly displayed the spirit of love for learning, Alto Technology has already achieved practical results in building a co-frequency resonance learning organization. In 2018, Alto Business School was established to continuously optimize the corporate training system and truly realize the common growth of employees and the company. , thus providing a steady stream of impetus for sustainable development.
Instruments 3
Start from the "heart" and create hope in despair
“The demographic dividend is over, and the dividend of people’s hearts is coming.——Ouyang Tiansheng”
Ouyang Tiansheng believes that the epidemic is not terrible, but the epidemic within the company, which means the company loses its popular support, is truly terrible.
He emphasized in the live broadcast that amid the difficulties brought about by the epidemic, confidence is more important than gold.Dharma is more important than addition, situation is not important, trend is more important, survival is more important than making money (the "leftover" is king).
Crisis is a catalyst that inspires entrepreneurial spirit, hone corporate leadership talents, and achieve outstanding enterprises. In the face of a crisis, it is useless for companies to complain. Only by embracing the new trends in industry development with a correct mentality, exchanging time for the future, and making early arrangements for corporate transformation and development can we challenge the crisis and turn it into opportunities and vitality. Create hope out of hopelessness. All greatness and success are the result of crisis.
Otao Technology can overcome the crisis caused by the epidemic because it can return to the essence of business in today's complicated world, start from the "heart" and win people's hearts.
It is reported that this is Ouyang Tiansheng's first online live broadcast, attracting the participation of more than 5,000 fans. Fans, including many business owners, spoke highly of both the live broadcast content and Ouyang Tiansheng himself, such as "timely, reasonable, and consistent" and "do business based on the principles, not techniques! Ouyang is always a master." "A socially responsible entrepreneur" etc.
"Unity of knowledge and action" is the core idea of "Yangming Xinxue" pioneered by Wang Yangming, a great thinker of the Ming Dynasty who is known as one of the "two and a half saints" in Chinese history. “Knowledge” mainly refers to moral consciousness and thoughts; “action” mainly refers to moral practice and practical actions. The so-called unity of knowledge and action includes two meanings: "knowing is followed by action, action is informed by knowledge, knowledge is action, and knowledge determines action." It emphasizes that the principle of understanding things is inseparable from the application of this principle in reality.
Thoughts determine the success or failure of a business. Ouyang Tiansheng's "natural way" and "anti-epidemic tips" are actually his practical implementation of the integration of knowledge and action after deeply understanding the nature of business!
